Pumpkin Flaxseed Chocolate Breakfast Bars

Alice Choi is a recipe developer and well-known food blogger with her own brand, Hip Foodie Mom. As such, her recipes appear in Better Homes & Gardens in addition to a number of other magazines such as Country Living, Midwest Living, People, and The Kitchn. Alice is also a public figure and television personality on the Today show, often presenting her recipes on cooking segments.

Alice's Korean heritage especially informs her cooking, and she is an expert on Asian food. However, she also creates family-style cooking recipes such as InstaPot recipes, pasta and meat dishes, and other comfort food favorites. A firm believer in buying seasonal and local ingredients, Alice is inspired by her own family when putting together healthy, fresh, and delicious recipes.

Alice's brand, Hip Foodie Mom, grew out of the connection between food and family. At the beginning of her freelance career, Alice collected recipes and watched The Cooking Channel in order to learn how to cook. Eventually, she became interested in meal planning, expanding her repertoire in the kitchen, and writing about how to create nutritious meals for her family using fresh ingredients. On her food blog, she includes quick meals, healthy meals, and gluten-free meals among her recipes. From developing these skills, she now writes recipes for lifestyle magazines as well as morning television. Her delicious chocolate cake recipe can be found right here on Better Homes & Gardens.

Alice graduated from the University of Texas at Austin with a bachelor of arts degree in speech, communication, and media studies. Her educational background empowered her to write for her own blog and create her own brand. Once she developed a host of recipes, she began writing content for food-related articles and columns. Using her social media, Alice began to rack up visitors on her Facebook page, growing it to over 53,000 followers. She also published her own press page to highlight her achievements as a self-made entrepreneur.