There's a new "bunny" in town this year: Meet Lieutenant Dan, the two-legged dog.

By Emily VanSchmus
Updated March 25, 2020

This year, Easter's biggest star isn't the Easter bunny: It's a two-legged dog named Lieutenant Dan. Over the last few months, Cadbury USA has been looking for an animal to star in their iconic Cadbury Clucking Bunny commercial. If you haven’t seen it, the commercial (which has been on the air for 36 years) features a variety of animals wearing bunny ears and ‘auditioning’ for the role of the Cadbury bunny. Last year, Cadbury decided to revamp their classic commercial in 2019 and opened up auditions to the public. Henri the bulldog was crowned Cadbury’s newest star and starred in the 2019 commercial. But as Henri’s reign came to an end, Cadbury was once again on the hunt for their next talent.

The 2020 auditions began in February with more than 4,000 entries coming in from all 50 states. In early March, Cadbury announced the top 10 finalists, which included Conswalla the llama, Eggbert the cat, and Lieutenant Dan the two-legged dog. The company then opened up the competition to the public and more than 200,000 votes were cast over the last two weeks. Yesterday, Cadbury announced the winner: Lieutenant Dan. 

Credit: Courtesy of Cadbury USA

"Lieutenant Dan is the epitome of inspiration, passion, and energy, showcasing that no matter what challenges you, you can overcome it," says Ethan Mandel, Cadbury brand manager, in the company's press release. Lieutenant Dan was born with a painful condition that required his hind legs be amputated, but he doesn't let that stop him from living an active and playful life: He loves to run, wrestle, and swim and has a set of wheels to keep him zooming through life at top speed. You can see him in action on his audition tape, which has been posted to the Cadbury site.

"The outpouring of support for our Lieutenant Dan was just amazing! We received so many heartwarming messages saying how much joy and inspiration he brings to people's day," said Laura Person, Lieutenant Dan's owner, in the press release. "We love him but to see the love America showed for him means so much to our family. We are thrilled for him to be the next Cadbury Clucking Bunny and his rambunctious spirit shows how excited he is as well."

There's no word yet on when the commercial will air, but we can't wait to watch it. In addition to starring in the upcoming commercial, Lieutenant Dan will also take home $5,000. And, to make the contest even sweeter, Cadbury is also donating $10,000 to the ASPCA (American Society for the Prevention of Cruelty to Animals) in honor of the competition. While you’re waiting for the commercial to air, check out all of the submission photos by searching #CadburyBunnyTryouts on Instagram.

Comments (1)

March 1, 2020
I would've loved to do this!!! BUT it is March 1st?? nice to put this out a few months ago. Thanks