Conversation hearts, boxed chocolates, or Hershey kisses? Your state's favorite candy may surprise you.

By Emily VanSchmus
Updated February 03, 2020

Valentine’s Day might be a holiday about love, but unofficially it’s all about candy: Conversation hearts, boxes of chocolates, and pink treats line the aisles of grocery stores in the days (and months) leading up to the holiday. And as any school-aged kid will tell you, the best classroom Valentines come attached to a big piece of sugary goodness.

The National Retail Federation estimates that Americans will spend a whopping $2.4 billion on Valentine's Day candy this month. And with so many people reaching for pink treats, the candy experts at CandyStore.com looked into which sugary snacks are the most popular. They examined 12 years of sales data from the candy industry to find the most popular Valentine’s Day candy in every state and created an interactive map to help you decide which red packages to add to your cart this February.

SweetHeart’s Conversation Hearts are the clear winner in several states but, with the closing of the New England Candy Company, they weren't available last year. And while they are back on shelves this year, their popularity ranking dropped quite a bit. Heart-shaped boxes of chocolate are the most popular Valentine's Day candy in America, with pink and red M&Ms not far behind. There are even some states that look forward to Cupid Corn, a seasonal take on candy corn.

Find out the most popular candies in your state to make sure you’re gifting your galentines the most popular sweet treat.

Alabama

  1. Candy Necklaces 
  2. Conversation Hearts
  3. Heart-Shaped Box of Chocolates

Alaska

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Cinnamon Bears

Arizona

  1. M&Ms
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

Arkansas

  1. Hershey Kisses
  2. Conversation Hearts
  3. Ghirardelli Gift Box

California

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

Colorado

  1. Heart-Shaped Box of Chocolates
  2. M&Ms
  3. Conversation Hearts

Connecticut

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. M&Ms

Delaware

  1. Hershey Kisses
  2. Conversation Hearts
  3. Chocolate Hearts

Florida

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Hearts

Georgia

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

Hawaii

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Candy Necklaces

Idaho

  1. M&Ms
  2. Conversation Hearts
  3. Hershey Kisses

Illinois

  1. Conversation Hearts
  2. Chocolate Roses
  3. M&Ms

Indiana

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

Iowa

  1. M&Ms
  2. Conversation Hearts
  3. Ghirardelli Gift Box

Kansas

  1. M&Ms
  2. Heart-Shaped Box of Chocolates
  3. Ghirardelli Gift Box

Kentucky

  1. Conversation Hearts
  2. Chocolate Roses
  3. M&Ms

Louisiana

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. M&Ms

Maine

  1. Chocolate Hearts
  2. Ghirardelli Gift Box
  3. Conversation Hearts

Maryland

  1. M&Ms
  2. Conversation Hearts
  3. Heart-Shaped Box of Chocolates

Massachusetts

  1. Heart-Shaped Box of Chocolates
  2. Chocolate Hearts
  3. Conversation Hearts

Michigan

  1. Heart-Shaped Box of Chocolates
  2. Cupid Corn
  3. Conversation Hearts

Minnesota

  1. Heart-Shaped Box of Chocolates
  2. M&Ms
  3. Conversation Hearts

Mississippi

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

Missouri

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Hershey Kisses

Montana

  1. Conversation Hearts
  2. Chocolate Hearts
  3. Heart-Shaped Box of Chocolates

Nebraska

  1. Chocolate Hearts
  2. Heart-Shaped Box of Chocolates
  3. Cupid Corn

Nevada

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

New Hampshire

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Hearts

New Jersey

  1. M&Ms
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

New Mexico

  1. Heart-Shaped Box of Chocolates
  2. Chocolate Roses
  3. Candy Necklaces

New York

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Cinnamon Bears

North Carolina

  1. Heart-Shaped Box of Chocolates
  2. Cupid Corn
  3. Conversation Hearts

North Dakota

  1. Conversation Hearts
  2. M&Ms
  3. Heart-Shaped Box of Chocolates

Ohio

  1. Heart-Shaped Box of Chocolates
  2. Cupid Corn
  3. Conversation Hearts

Oklahoma

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Chocolate Roses

Oregon

  1. Chocolate Roses
  2. M&Ms
  3. Heart-Shaped Box of Chocolates

Pennsylvania

  1. M&Ms
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

Rhode Island

  1. Chocolate Hearts
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

South Carolina

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Ghirardelli Gift Box

South Dakota

  1. Hershey Kisses
  2. Conversation Hearts
  3. Chocolate Hearts

Tennessee

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Wild Berry Skittles

Texas

  1. Hershey Kisses
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

Utah

  1. Hershey Kisses
  2. M&Ms
  3. Conversation Hearts

Vermont

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Candy Necklaces

Virginia

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Cupid Corn

Washington

  1. Heart-Shaped Box of Chocolates
  2. Chocolate Roses
  3. Conversation Hearts

West Virginia

  1. Conversation Hearts
  2. Cupid Corn
  3. Candy Necklaces

Wisconsin

  1. Conversation Hearts
  2. Hershey Kisses
  3. Ghirardelli Gift Box

Wyoming

  1. Chocolate Roses
  2. Conversation Hearts
  3. Heart-Shaped Box of Chocolates
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