Conversation hearts, boxed chocolates, or Hershey kisses? Your state's favorite candy may surprise you.

By Emily VanSchmus
Updated February 03, 2020
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Valentine’s Day might be a holiday about love, but unofficially it’s all about candy: Conversation hearts, boxes of chocolates, and pink treats line the aisles of grocery stores in the days (and months) leading up to the holiday. And as any school-aged kid will tell you, the best classroom Valentines come attached to a big piece of sugary goodness.

The National Retail Federation estimates that Americans will spend a whopping $2.4 billion on Valentine's Day candy this month. And with so many people reaching for pink treats, the candy experts at CandyStore.com looked into which sugary snacks are the most popular. They examined 12 years of sales data from the candy industry to find the most popular Valentine’s Day candy in every state and created an interactive map to help you decide which red packages to add to your cart this February.

SweetHeart’s Conversation Hearts are the clear winner in several states but, with the closing of the New England Candy Company, they weren't available last year. And while they are back on shelves this year, their popularity ranking dropped quite a bit. Heart-shaped boxes of chocolate are the most popular Valentine's Day candy in America, with pink and red M&Ms not far behind. There are even some states that look forward to Cupid Corn, a seasonal take on candy corn.

Find out the most popular candies in your state to make sure you’re gifting your galentines the most popular sweet treat.

  1. Candy Necklaces 
  2. Conversation Hearts
  3. Heart-Shaped Box of Chocolates

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Cinnamon Bears

  1. M&Ms
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

  1. Hershey Kisses
  2. Conversation Hearts
  3. Ghirardelli Gift Box

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

  1. Heart-Shaped Box of Chocolates
  2. M&Ms
  3. Conversation Hearts

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. M&Ms

  1. Hershey Kisses
  2. Conversation Hearts
  3. Chocolate Hearts

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Hearts

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Candy Necklaces

  1. M&Ms
  2. Conversation Hearts
  3. Hershey Kisses

  1. Conversation Hearts
  2. Chocolate Roses
  3. M&Ms

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

  1. M&Ms
  2. Conversation Hearts
  3. Ghirardelli Gift Box

  1. M&Ms
  2. Heart-Shaped Box of Chocolates
  3. Ghirardelli Gift Box

  1. Conversation Hearts
  2. Chocolate Roses
  3. M&Ms

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. M&Ms

  1. Chocolate Hearts
  2. Ghirardelli Gift Box
  3. Conversation Hearts

  1. M&Ms
  2. Conversation Hearts
  3. Heart-Shaped Box of Chocolates

  1. Heart-Shaped Box of Chocolates
  2. Chocolate Hearts
  3. Conversation Hearts

  1. Heart-Shaped Box of Chocolates
  2. Cupid Corn
  3. Conversation Hearts

  1. Heart-Shaped Box of Chocolates
  2. M&Ms
  3. Conversation Hearts

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Hershey Kisses

  1. Conversation Hearts
  2. Chocolate Hearts
  3. Heart-Shaped Box of Chocolates

  1. Chocolate Hearts
  2. Heart-Shaped Box of Chocolates
  3. Cupid Corn

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Roses

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Chocolate Hearts

  1. M&Ms
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

  1. Heart-Shaped Box of Chocolates
  2. Chocolate Roses
  3. Candy Necklaces

  1. Heart-Shaped Box of Chocolates
  2. Conversation Hearts
  3. Cinnamon Bears

  1. Heart-Shaped Box of Chocolates
  2. Cupid Corn
  3. Conversation Hearts

  1. Conversation Hearts
  2. M&Ms
  3. Heart-Shaped Box of Chocolates

  1. Heart-Shaped Box of Chocolates
  2. Cupid Corn
  3. Conversation Hearts

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Chocolate Roses

  1. Chocolate Roses
  2. M&Ms
  3. Heart-Shaped Box of Chocolates

  1. M&Ms
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

  1. Chocolate Hearts
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Ghirardelli Gift Box

  1. Hershey Kisses
  2. Conversation Hearts
  3. Chocolate Hearts

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Wild Berry Skittles

  1. Hershey Kisses
  2. Heart-Shaped Box of Chocolates
  3. Conversation Hearts

  1. Hershey Kisses
  2. M&Ms
  3. Conversation Hearts

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Candy Necklaces

  1. Conversation Hearts
  2. Heart-Shaped Box of Chocolates
  3. Cupid Corn

  1. Heart-Shaped Box of Chocolates
  2. Chocolate Roses
  3. Conversation Hearts

  1. Conversation Hearts
  2. Cupid Corn
  3. Candy Necklaces

  1. Conversation Hearts
  2. Hershey Kisses
  3. Ghirardelli Gift Box

  1. Chocolate Roses
  2. Conversation Hearts
  3. Heart-Shaped Box of Chocolates

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