Kick off summer with this exciting collaboration!

By Rachel Wermager
Updated May 03, 2019

Are you sitting down? Good, because Target's limited-edition collaboration with Vineyard Vines, the preppy, cheerful lifestyle brand known for its smiling pink whale logo, is almost here, and just in time for summer parties and grill-outs.

This news about Vineyard Vines-created goods for interior and exterior spaces is especially exciting because it's a first for the brand.“Vineyard Vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” says Mark Tritton, executive vice president and chief merchandising officer at Target.

Whether you’re looking for beach totes and accessories, home decor, outdoor games, or trendy outfits, this preppy, pattern-filled lineup will have you stylishly outfitted for any summertime occasion. Here's a first look at products from the new line, available May 18.

two women posing with bags on the beach
Image courtesy of Target.

Beach Totes

Sunscreen? Check. Swim suit? Check. Travel to the beach with everything you need in one of the beach and tote bags from the collection. You can nab the red Whale Line Beach bag for $35 and the Whale Picnic tote for $25.

beach themed pillows and throw blanket
Image courtesy of Target.

Outdoor Decor

Signal summer's arrival with a few quick and easy decor swaps. These splashy accent pillows and a striped throw blanket can instantly transport your outdoor patio to the beach. Each pillow costs $20 or $25, and you can grab the throw for $30.

table set with whale logo
Image courtesy of Target.


Nothing says summer like inviting friends and family members over for a backyard grill-out. Your tabletop will be fun and festive with this nautical-inspired set from the collection. And the best part (besides impressing your guests)? Everything on your table will be priced at $30 or less.

beach supplies and games
Image courtesy of Target.

Collapsible Wagon

Taking a family trip to the beach has never been easier with this collapsible wagon, $100. Stock it with all the vacation essentials: portable drinkware, coolers, a blanket, and plenty of outdoor games for everyone to enjoy.

three women posing on a beach
Image courtesy of Target.

Summer Clothing

Now that you have everything you need to make it a great summer, Vineyard Vines and Target will also make sure you look great, too. Each piece from these outfits rings up for $35 or less, so you don’t have to spend a lot to refresh your summer wardrobe.

Vineyard Vines was founded by brothers Ian and Shep in 1998, and its brightly-patterned, upbeat merchandise is inspired by their summers spent in Martha's Vineyard, Massachusetts. The limited-edition Target collection will include more than 300 items for home and outdoor living, clothing, accessories, swimwear, and pets, and prices start at $2! Can't wait to load up your cart? The wait is almost over. You'll be able to stock up on your favorites in stores and online starting Saturday, May 18—just in time for summer.


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