Move over, Victoria’s Secret—Target is making it way easier to find perfect-fitting lingerie for a great price.

By Rachel Wermager
February 26, 2019

With more women making the switch from Victoria's Secret to body-inclusive lingerie leaders like Aerie and ThirdLove, another brand has entered the competitor ring: Target.

That's right. Our go-to company for all things stylish just announced three new super-affordable (and cute!) lingerie, loungewear, and sleepwear lines. And they're all part of its new marketing campaign, “No Body Like You,” which showcases unedited photos of women from all ages and body sizes.

Photo courtesy of Target.

Beautiful bras with hefty price tags (and limited sizing options) are officially a thing of the past, thanks to Target's new lingerie line, Auden. It includes bra sizes from 32AA to 46G and underwear ranging from XS to 4X. Two areas of focus we can get behind: Comfort and affordability—all of their bras will be $22 or less!

Related: Soma's New Smart Bra Will Help You Find the Perfect Fit

Photo courtesy of Target.

If your preferred style of loungewear includes more pops of color than lacy frills, check out the Colsie line. The collection's on-trend loungewear, casual bras, and underwear is available for sizes XS to 3X and will ring up at $21.99 or less.

Photo courtesy of Target.

Stars Above, Target's fashionable new sleepwear line, features cozy robes and pajama sets that will have you looking as great as you feel when you hit the hay. You won’t have to feel guilty about splurging on a couple sleepwear sets, either; all pieces in the line are under $30.

All three new lines are available in stores now, or you can shop for them online starting March 3. Not sure about your bra size? Brush up on these expert fit and care tips before you buy.



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