Black Friday is the main event, but many major retailers are holding pep-rally sales prior to the big day. Mark your calendars and get ready to keep an eye on the doorbuster and online sales in the month of November.

By Morgan Noll
October 19, 2018
Image courtesy of Getty Images.

You may have thought showing up hours before stores open their doors was early enough, but now some stores are beginning their sales nearly a month before the big day. If you live for the excitement of camping out and boxing out your competitors on Black Friday, you may want to stick to tradition. But for those looking to get a head start on your holiday shopping, you'll want to take note of these Black Friday countdown sales.

Extra Early Black Friday Sales

Office Depot and OfficeMax

Last year, Office Depot and OfficeMax tried out a pre-Black Friday sale starting October 29. Although the sale didn’t prove to be successful, Forbes suspects that other brands may try to steal the idea this year.


For super shoppers, Black Friday is the most highly-anticipated day of the year. Amazon is just as eager, as demonstrated by their Countdown to Black Friday sales expected to start on November 1. When the sale starts, the deals will have their own place on the website in the Black Friday Deals Store, so that shoppers can keep their eyes on the bargain prizes. The deals kick into higher gear a week before the official date, likely on Friday, November 16. Snatch up a Fire TV Stick, Instant Pot, or Echo Dot for cheap.

“Real” Black Friday Sales

Best Buy

If Best Buy stays consistent with last year’s schedule, they’ll start their in-store sales at 5 pm on Thanksgiving Day. Last year they also separated their Thanksgiving Day and Black Friday sales by closing from 1 am to 8 am on the morning of Black Friday.


Although not a dramatic change, last year Kohl’s started on the trend of moving Black Friday deals up by opening at 5 pm rather than 6 pm on Thanksgiving Day. They’re expected to do the same this year. Online Black Friday deals could start as early Monday, November 19.


Target’s sale calendar doesn’t stray as far from official Black Friday as some of the other stores. The superstore is expected to start in-store Black Friday sales on Thanksgiving Day at 6 pm this year with online deals available all day Thursday and Friday. However, Target does typically attract extra eager shoppers with an early-access event on the day its ad scan is released, around November 5.


Like Target, Walmart is also sticking to tradition with its in-store sale start date on Thanksgiving Day at 6 pm. Online sales will be live all day on Thanksgiving and Black Friday. Some online sales will extend through the weekend to Cyber Monday.