The beginning of the year is one of the best times for bra shopping. See which retailers have the best deals and snag your favorite fit before it’s gone!

By Hannah Bruneman
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For bargain hunters, the start of the new year is about more than just setting goals or resolutions. It’s the time of semi-annual sales—and yes, THE Semi-Annual Sale at Victoria’s Secret. However, it's not the only retailer offering incredible deals on undergarments this month.

In the past, the semi-annual sale at Victoria's Secret has been a treasure trove for amazing deals on bras. But as its popularity has risen, so have our stress levels while shopping. Customers often must dig through clearance boxes with a wide assortment of sizes, colors, and styles all mixed together.

Save yourself some time and energy with similar deals and discounts on bras that you can purchase online. Here are five retailers offering great undergarment sales this week. This was the first year we skipped the pink-and-black striped bags, and we couldn’t be happier.

Aerie bra
Image courtesy of Aerie


Aerie, the sister store of American Eagle, has been in the news lately for their body-positive marketing campaigns. Customers are attracted to both their size inclusivity and cute, durable, and comfortable bras. Right now they are offering 50 percent off all bras, legging, and swimwear online and in stores. And the deal doesn’t just apply to clearance bras. Snag this lightly lined T-shirt bra for just $14.97.

soma bralette
Image courtesy of Soma

Soma Intimates

Intimates brand Soma is also having its semi-annual sale. They’re boasting bras that are 30 percent off already reduced prices both in stores and online. This gorgeous lace bralette with a plunging neckline is marked down from $30 to $10.98.

thirdlove bra
Image courtesy of ThirdLove


Bra company ThirdLove has only been around since 2013. Started by two women who were fed up with bras that never seemed to fit right, ThirdLove carries twice as many bras sizes than most competitors and even has half sizes. Right now, you can buy a ThirdLove bra for up to 30 percent off select styles.

kohls bra
Image courtesy of Kohl's


You might visit this department store for other necessities, but Kohl’s shoppers swear by their bras. Through January 6, you can shop sales on their bras and intimates. This one from Maidenform will give you full coverage and is marked down from $42 to $17.99. If you order online, you can get free shipping when you spend $75.

nursing bra
Image courtesy of Target


As if you didn’t get enough from Target during the holiday season, the store is currently having a buy-one-get-one 50 percent off deal on all Gilligan & O’Malley and Xhilaration bras and bralettes. The wide selection includes sports bras, push-up bras, lace bras, and more. New moms will love the seamless nursing bras that come in a two-pack for just $29.99.


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