The new program is called Counter, and it gives you the option to pick up purchases from third-party retail outlets—instead of having them shipped to your door.

By Rachel Wermager
June 28, 2019

If you've ever experienced the thrill of tracking your packages online only to have them missing from your doorstep, you've probably also explored more secure delivery methods. Enter: Amazon's new pickup option. This week, the company launched Counter, a network of pickup locations that you can go to for collecting packages. Essentially it resembles retailer programs that let you order something to the store instead of your house.

Their first partner is Rite Aid. More than 100 of the stores offer Counter now, but it will roll out to more than 1,500 Rite Aids by the end of the year. Amazon is also looking to expand to more partners soon, including small and midsize businesses, as well as larger retailers.

So how does it work? Once your delivery arrives at the desired location, you'll get an email letting you know it's ready. The email will include an individual barcode that you provide upon pickup. Don't keep your packages waiting too long though; you only have 14 days to collect your Amazon goodies. The service works with Amazon's same-day, one-day, two-day, and standard shipping at no extra cost.

Counter is just one of Amazon's recent efforts to improve overall customer experience. Another example is their new option to choose which day you want all your purchases to arrive at once rather than at separate times.

The announcement comes after the news that you'll also be able to return Amazon orders to Kohl's instead of going through the process of mailing them back.  Because let's face it, it's almost too easy to let Amazon returns pile up at home. Counter also comes just in time for Amazon Prime Day deals, which have already started and will continue through July 16.

Between all the new ways to receive and return packages, Amazon is making online shopping simpler than ever.



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