Lacey Muinos

Experience

Lacey broke into the wellness industry right from the start of her career. She became the Content Manager of a local skin care company, where she helped launch the brand’s website, blog, newsletter, and social media channels. It was here that Lacey learned the fundamentals of skin health by working closely with the brand’s founder and CEO, who held more than two decades’ worth of experience in the wellness and beauty industries. It was also around this time that Lacey adopted a plant-based lifestyle, which inspired much of her work.

With her expertise in writing and passion for skin health, she pivoted to digital media and made a full-time career out of freelance writing. She joined a San Diego-based startup, The Good Face Project, as a content writer. With Lacey’s help, the company re-launched its clean beauty-centered blog, Face It Magazine. She interviewed board-certified dermatologists, beauty brand founders, estheticians, makeup artists, and cosmetic cosmetics to gain a better understanding of how skin care products work based on their ingredients.

Lacey quickly expanded her expertise to include other wellness topics like vitamins, supplements, fitness, nutrition, and consumer wellness products. Lacey began writing for brands and media companies like InBody USA, Verywell Fit, Business Insider, and Eat This, Not That! During this time, she honed in on her research skills, familiarizing herself with literary journals and credible organizations. She also interviewed experts like registered dietitians, physical trainers, and doctors of medicine to back up claims for articles published in LIVESTRONG.com, Healthline, Psych Central, and others. In recent years, she has worked with EltaMD, Nature Made, Real Simple, The Spruce Eats, Simply Recipes, Everyday Health, Diva Cup, Health.com, and POPSUGAR.

She’s written on topics from food trends like collagen water and greens powders to shopping guides like kitchenware and wellness products. Though she’s been in the industry for the better part of a decade, she has no plans on slowing down any time soon.