Forget outdoor living space—ample windows are what homebuyers really want.

When it comes to buying a home, the exterior is a major selling point. It provides that all-important first impression, and certain features can make the difference between love-at-first-sight and onto-the-next. And according to a recent study by, the one curb appeal component buyers covet the most is large, plentiful windows.

White brick house porch
Credit: Paul Dyer

The company surveyed more than 5,000 U.S. adults about the importance that certain home features played in their homebuying decisions. Beating out always-popular features like porches and patios, windows snagged the top slots, with just over 19% of respondents naming the size of windows as the most important exterior item they look for. As a close second, about 18% said the number of windows was a crucial factor. The presence of a porch or patio came next at 17%, followed by elements like roof shape and siding style.

It's easy to guess why windows play such a large role in buyers' opinion of a home. On the exterior, they help break up large areas of siding and create an attractive focal point. More windows also bring in natural light, which helps a space appear larger, a visual trick that's especially useful in homes where square footage is tight. Windows also deliver pretty views of the neighborhood and surrounding nature, which adds more life to a room than a solid wall.

Given these survey results, playing up your windows could work to your advantage if you're trying to sell your home. Besides embarking on a renovation to add more or enlarge windows, there are a few tricks you can use the accentuate this important feature. Consider painting your exterior trim white to highlight windows, or try painting your shutters a bright color to help draw attention. Emphasizing this element adds impressive curb appeal and could even help attract more buyers.


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