Get your paint rollers ready because Joanna Gaines just made it easier to perk up your home’s curb appeal. Her newly launched line of exterior paint will make your home the envy of the neighborhood!

By Cyndy Aldred

If you’ve always dreamed of Joanna Gaines beautifying your home with her signature farmhouse style, you're one step closer to reality thanks to her new line of premium exterior paint. Just in time for spring and summer curb appeal projects, Magnolia Home by Joanna Gaines Exterior Paint is here to help transform your home’s exterior into the envy of the neighborhood.

Image courtesy KILZ

Whether you’re looking to refresh your front door or paint your home’s exterior body and trim, Joanna's new exterior paint line checks all the boxes when it comes to beautiful color choices, durability, and staying power.

Image courtesy KILZ

Color Selection

With more than 150 exterior home colors hand-selected by Joanna, the KILZ-based line combines paint and primer properties to provide exceptional stain-blocking performance and a beautiful, protective finish.

“This new collection of exterior paints was a natural addition to what the Magnolia Home paint line is all about: Simplifying what can often feel like an overwhelming decision when choosing the right paint for your home,” said Joanna Gaines in a press release. “Rather than an extensive collection with too many options, I’ve curated a selection of timeless, quality colors to help ease the process of choosing paint—for both indoors and out.”

If you find choosing from 150 colors too overwhelming, don't worry: Joanna created a Market Collection, which includes a palette of 25 paints Joanna personally designed to take the guesswork out of coordinating colors. Colors such as Shiplap, Blackboard, and Weekend—the perfect pop of color for a front door—instantly add beauty to any home.

Image courtesy KILZ

Long-Lasting Formula

Painting your home's exterior can be time-consuming, not to mention costly. But you can save a lot of time and money by choosing an all-in-one paint and primer. This formula means you can skip the first coat of primer. Plus, each layer of paint-plus-primer is thicker and covers more area than traditional paint. And fewer coats means more money in your pocket. 

KILZ is an industry leader when it comes to tough stain-blocking primers, so we’re excited that KILZ and Joanna teamed up to create the Magnolia Home by Joanna Gaines Exterior Paint. This is a dream-team combination when it comes to paint durability and spot-on color choices.

Image courtesy KILZ

Exterior Paint Must-Haves

When choosing exterior paint, it's important to choose wisely to ensure that your finish lasts for years and holds up to harsh elements. Look for exterior paints with primer that also include durability features like resistance to peeling, chipping, blistering, and fading. It's important to research the properties of your exterior paint to ensure the finish will hold up for years to come. You can also look at product websites for additional protections that might not be listed or detailed on the paint can.

Magnolia Home by Joanna Gaines Exterior Paint contains all the must-haves for durability and longevity, plus some added perks. The collection is dirt resistant and can be applied at low temperatures, which means that the staying power won't be affected if you paint during cooler weather.

Image courtesy KILZ

Choosing the Right Paint Sheen

Most exterior paint lines, including Magnolia Home by Joanna Gaines, offer flat, satin, and semi-gloss finishes. Semi-gloss is the most reflective, and a flat sheen gives a matte, non-reflective finish. A satin sheen is less reflective than a semi-gloss.

Choosing a paint sheen is a personal preference based on your desired appearance, but it's important to note that flat sheens are not as resistant to dirt and mildew as satin or semi-gloss sheens. You also might have to do touchups over time if you choose a flat sheen.

For maintenance-free exterior paint finishes, the safest choice is either a satin or semi-gloss sheen. Keep in mind that the sun will reflect off your home's exterior, so a semi-gloss will look even glossier on the outside of your home versus inside.

Image courtesy KILZ

You can find Joanna’s new exterior paint at Ace Hardware and via the Magnolia shop. Available finishes include flat, satin, and semi-gloss sheen, and all are low-VOC and low-odor. Magnolia Home by Joanna Gaines Exterior Paint joins an existing collection of Magnolia Home by Joanna Gaines products, including interior paint, trim and cabinetry paint, chalk-style paint, and paintbrushes.



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