Confirmed: Sweetheart Conversation Hearts are Back for Valentine's Day

America's beloved Valentine's Day candy has returned to store shelves—and the company just announced 21 new sayings.

Two years ago, we had to celebrate Valentine’s Day without our favorite holiday treat: Because of a manufacturer change, Sweetheart conversation hearts weren’t available in 2019. After the candies returned to shelves in 2020, there was concern that the ongoing pandemic would prevent the production of conversation hearts this year. But today candy lovers received good news: Spangler Candy Co. confirmed that the heart-shape confections are back on shelves—and they'll feature 21 brand new phrases.

In 2018, The New England Confectionery Company (more commonly referred to as ‘Necco’), announced they would be closing their doors and no longer producing the classic Sweetheart candies. That September, Spangler Candy Co. purchased the Sweetheart brand but didn’t have enough time to make and package the conversation hearts before Valentine’s Day 2019. In 2020 the hearts hit shelves again in limited supply, and now production is back to normal—with even more heart-shaped treats.

colorful conversation hearts
Alexandria LaNier/Getty Images

After almost a full year of living through a global pandemic, a spokesperson for Spangler Candy told us they wanted to revamp the conversation hearts to bring an extra dose of joy to candy lovers this year.

“There have been hundreds of sayings featured on Sweethearts Candies over the years, but after a year unlike any other, we knew we wanted to add a high note to the season,” says Diana Eschhofen, Spangler Candy’s director of corporate communications. “Opening or exchanging a box of Sweethearts uniquely encourages connection in a way that sparks feelings of cheer, happiness, and nostalgia. With this in mind, we came up with the idea to create sayings inspired by our favorite heart-themed songs over the decades, because what better way to bring a smile to someone’s face than being reminded of a melody.”

In addition to the classic phrases like 'be mine' and 'hug me,' the hearts will feature lyrics and phrases from 21 different songs dating back to the 1950s. The new heart designs include the phrases 'at last,' 'sugar sugar,' 'I'm yours,' and 'luvme tendr.'

The hearts will be available at most nationwide drugstores and grocery stores. The candies are on shelves now, so head to the nearest location (or place an order for drive-up!) to grab your supply before they're gone.

Was this page helpful?
Related Articles