Amazon Has a Storefront That Makes It Easy to Shop Products from Black-Owned Businesses

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Amazon Black Owned Businesses Storefront products on orange backgrounds
Photo: Courtesy of Amazon

Amazon may not be the first place you think of for supporting small businesses, but the company is committed to highlighting entrepreneurs and under-the-radar brands through its online storefronts. Whether you want to discover rare home decor you'll never find at a big box store or locally made pantry items, Amazon makes it surprisingly easy to shop small. You can specify your shopping by region or by family-owned, women-owned, and military-owned businesses. And while you can support communities of color year-round, Amazon is helping shoppers discover Black-owned businesses during Black History Month.

The website's Black History Month storefront helps customers find and support Black artists and Black-owned businesses across the shopping spectrum, including home decor, fashion, beauty products, kids' items, books, music, and more. It's filled with thousands of products. Some of our favorites are a double-brushed microfiber sheet set from the brand Pampered By Porsha, a stone grill cleaner that removes stuck-on grease, and a Conrad Shopping bread basket set that includes a proofing basket, a dough scraper, a scoring tool, bread stencils, a whisk, and a storage bag.

Amazon Black-Owned Businesses
Courtesy of Amazon

Buy It: Pampered By Porsha Luxurious Sheet Set, (from $25, Amazon)

The online store also highlights a few entrepreneurs, like Pierre Thiam, the chef and founder of Yolélé. His food brand makes fonio, a grain native to West Africa that's similar to couscous, for American consumers. Amazon also features Bolden, a skincare brand made specifically for women of color, and Inklings, a math and memory game made for kids ages 5 and up.

Amazon Black-Owned Businesses
Courtesy of Amazon

Buy It: Conrad Shopping Rattan Bread Basket Set, $16 (was $20), Amazon

You can even discover best-selling books written by Black authors, like "Black Cake" by Charmaine Wilkerson and "An American Marriage" by Tayari Jones. The storefront also points visitors to enjoy movies by Black filmmakers through Prime Video and listen to Black musicians with Amazon Music.

Amazon Black-Owned Businesses
Courtesy of Amazon

Buy It: Better Grillin' Scrubbin Stone Grill Cleaner, ($7, Amazon)

Whether you're looking for unique kitchen tools, handmade home decor, or stories that educate and inspire, shopping from Black-owned brands is easier than ever. Head to Amazon's Black History Month storefront today to check out all of the products.

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