11 Black-Owned Beauty Brands I Faithfully Support Now and Always

Trust me, these brands deserve all the love.

Truth be told, as a beauty editor I've tested hundreds, if not thousands of products. And because I have access to so many brands, it's hard for me to find formulas that truly wow me. But once I lay my hands on a product that actually works, I take note fast. These days, Black-owned beauty brands are dropping impressive formulas for women of all shades, including brown girls. And since women of color tend to have specific needs and concerns with our skin and hair, I'm always down to experiment.

In honor of Black History Month, and every month for that matter, I've rounded up my favorite Black-owned beauty brands that I would recommend to everyone. From plant-based skincare and luxury makeup wipes to curl-defining creams and super hydrating shampoos, these are hands down, my favorite Black-owned beauty brands to date.

01 of 11

Plant Apothecary

set of body washes
Courtesy of Plant Apothecary

If certified organic and plant-based skincare is your jam, this brand is a must-try. From face cleansers to acne treatments and my personal favorite from the brand are the body washes, your skin will be soft, supple, and smooth from head-to-toe.

Buy It: WAKEY WAKEY Organic Body Wash ($20, Plant Apothecary)

02 of 11


bottles of hair products
Courtesy of CURLS

This was the first brand I tried when I started my curly hair journey and let's just say, it had me at hello. The products work wonders on my 3b/3c curls and the formulas smell so good. The Blueberry Bliss Curl Control Paste ($11, Target) helps to smooth back flyaways and frizzy edges and the Crème Brule Whipped Curl Cream ($15, Target) is my secret weapon to shiny, defined curls anytime.

03 of 11


four women wearing sunscreen
Courtesy of Unsun

For some reason, people tend to think melanin-rich skin doesn't need sunscreen, but that's far from the truth. One of the problems with traditional sunscreen, when applied to Black skin, is that it can go on white and leave an ashy residue. That's why Katonya Breaux thought up this brand. The formula goes on clear, no matter how deep your skin tone is, and it's free of harsh chemicals.

Buy It: Mineral Tinted Face Sunscreen ($29, Unsun)

04 of 11


bottles of hair care products
Courtesy of Briogeo

When I got word that a successful Wall Street woman ditched her finance career to make hair products that work for a variety of hair types, I knew this brand was one I needed to try. The formulas are made for all hair types from thin and straight to thick and curly and they're filled with natural ingredients that nourish and protect your mane.

Buy It: Deep Conditioning Mask ($39, Briogeo)

05 of 11

Pattern Beauty by Tracee Ellis Ross

woman applying scalp serum
Courtesy of Pattern Beauty

Tracee Ellis Ross is known for her signature 'fro, so when she announced that she'd drop her own haircare line in 2020, it was only a matter of time before Pattern Beauty became one of my favorites. My favorites from her line are the treatment products like the new Scalp Serum ($25, Pattern Beauty) that keeps itchiness and flakes at bay and the Treatment Mask ($25, Pattern Beauty) that transforms my unruly spirals into soft, frizz-free curls after one too many days in -between wash sessions.

06 of 11

Pat McGrath Labs

arms modeling highlighter colors
Courtesy of Pat McGrath Labs

Pat McGrath truly is the Queen of makeup. She consistently wows me (and the rest of the world) with drops that not only shut the internet down but look fabulous on all skin tones. There's not a makeup product with her name on it that I don't obsess over.

Buy It: Ultra Glow Highlighter ($52, Pat McGrath Labs)

07 of 11

The Honey Pot

selection of feminine care products
Courtesy of The Honey Pot

I'm a believer in vaginal health and this brand offers pH-balanced cleansers and menstrual products that keep your hoo-hoo healthy. My go-to product is the Sensitive Feminine Wipes ($10, The Honey Pot). They're made with herbal and plant-derived ingredients that don't irritate my sensitive skin.

08 of 11

Fenty Beauty

lip gloss on pink background
Courtesy of Fenty Beauty

I'm not a big makeup wearer, but RiRi's formulas never disappoint. She's got highlighters that deliver head-turning luminosity and a range of foundation and concealer shades that will match every skin tone, even those that are often in-between color options.

Buy It: Lil Lip Gloss Bombs ($24, Fenty Beauty)

09 of 11

Shani Darden Skincare

set of self care products
Courtesy of Shani Darden

Shani Darden is a celebrity aesthetician that works with Hollywood stars like Jessica Alba, Shay Mitchell, and Rosie Huntington-Whiteley. So, there's no surprise that she knows a thing or two about flawless skin. Her fan-favorite Retinol Reform ($88, Shani Darden) is the perfect retinol product for those with sensitive skin to tackle dark spots, wrinkles, and uneven texture.

10 of 11

Lauren Napier Beauty

woman removing makeup
Courtesy of Lauren Napier Beauty

Okay, we all use (and need) makeup wipes. Even when you don't wear makeup at all, they're nice to have on hand to wipe away sweat and oil without having to wash your face with soap and water. Lauren Napier has mastered the makeup wipe and her formulas are totally worth the splurge. My favorite variety is the CLEANSE wipe ($40, Lauren Napier Beauty). It gives me that clean skin feeling without feeling dry or tight.

11 of 11


set of hair care essentials
Courtesy of BREAD

Finally, a haircare brand that has packaging that allows you to get every last drop (because trust me, you'll want to use these formulas until the very end). I know that's not exactly the reason we purchase hair products, but boy, does it make a difference. These formulas are uber hydrating and rich and I love to use them when my hair is feeling especially dry or brittle. I'm especially fond of the Hair Wash Gentle Milky Hair Cleanser ($20, Sephora) because it feels super moisturizing and doesn't make my curls feel dry and stripped of all their natural oils.

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