Gardening Trees, Shrubs & Vines Shrubs Beautyberry Add charm to your garden with this shrub. By Viveka Neveln Viveka Neveln Instagram Viveka Neveln is the Garden Editor at BHG and a degreed horticulturist with broad gardening expertise earned over 3+ decades of practice and study. She has more than 20 years of experience writing and editing for both print and digital media. Learn about BHG's Editorial Process Updated on December 4, 2020 Share Tweet Pin Email Colorful Combinations Lovely green leaves, which last throughout the growing season, act as a verdant backdrop for both flowers and berries. Beautyberry's small flowers are held in tight clusters near the stems, a display that adds subtle charm to the garden in early summer. They also set the stage for fall's grand finale. As summer winds down, the small green berries that follow blooms turn a majestic purple that looks especially appealing when dusted with frost. Long-lasting beautyberry branches make colorful additions to cut flower arrangements. Beautyberry Care Must-Knows Several species of beautyberry are commonly grown. In the wild, this shrub grows along the edges of woodland areas. In a garden setting, beautyberry prefers moist, well-drained soils with a fair amount of organic matter present. Beautyberry also tolerates clay soils as long as they don't remain too wet for long periods of time. If planted in the proper soil, beautyberry typically does not require fertilization. Too much fertilizer promotes more foliage and less fruit. Even though this plant typically grows in woodland areas, it produces the best fruit set with full sun. In part shade, beautyberry will display a looser habit and bear less fruit. Winter hardiness is a problem with beautyberry, so try planting it in a sheltered location and mulching it well in the fall. Trim this shrub in the spring to help maintain its shape. New Types of Beautyberry Beautyberry native to the U.S. is only hardy to Zone 7, while Asian varieties are hardy to Zone 5. Even the hardier varieties may experience substantial dieback during harsh winters. As long as beautyberry's roots remain unharmed, these shrubs will experience regrowth from the base, reform a shrubby habit, and grow fruit once again. Because of beautyberry's increasing popularity, breeders are working to develop hybrids with expanded hardiness. Breeders are also trying to develop earlier-fruiting varieties, and varieties that bear larger or different colored fruit. Some new cultivars boast burgundy foliage, a bold step forward for a plain shrub (aside from its fall beauty). More Varieties of Beautyberry Beautyberry Beautyberry Overview Description Beautyberry produces white or light pink flowers in the summer that make quite a statement in the garden. This shrub gets its name from a gorgeous display of bright purple berries in the fall. The berries hold well into the winter, making a delicious treat for birds. Because beautyberry blooms on new growth, you don't need to worry about accidentally pruning off flower buds in the fall. Bud hardiness is not an issue. Genus Name Callicarpa Common Name Beautyberry Plant Type Shrub Light Part Sun, Sun Height 3 to 8 feet Width 4 to 8 feet Flower Color Pink, White Foliage Color Blue/Green Season Features Summer Bloom, Winter Interest Special Features Attracts Birds, Low Maintenance Zones 5, 6, 7, 8 Propagation Seed, Stem Cuttings American beautyberry Denny Schrock Callicarpa americana is a handsome, North American native plant. It bears pretty lilac flowers in the spring followed by clusters of purple fruit later in autumn. It grows 3-5 feet tall and wide. Zones 6-10. 'Issai' beautyberry Doug Hetherington Callicarpa dichotoma 'Issai' has large quantities of purple fruit that begin to develop their color earlier than many other varieties of beautyberry. Zones 5-8 Mexican beautyberry Denny Schrock Callicarpa acuminata bears clumps of wine-red berries in the late summer and fall. It grows 6- 8 feet tall and wide. Zones 8-10. 'Profusion' beautyberry Susan A. Roth This Callicarpa bodinieri selection offers dark green leaves, pale pink summertime flowers, and rich purple fruits in autumn. It grows 10 feet tall and 8 feet wide. Zones 6-8. Purple beautyberry Bill Stites Callicarpa dichotoma offers bright green leaves, pink summertime flowers, and bold purple fruits in September and October. It grows 4 feet tall and wide. Zones 6-8. 'Welch's Pink' beautyberry Denny Schrock Callicarpa americana 'Welch's Pink' gets its name from its pink midsummer flowers and bright pink autumn berries. It grows 3-6 feet tall. Zones 6-10. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit