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For a spectacular show during cool weather, plant marguerite daisy. Often confused with Shasta daisy, marguerite is more mounded and shrubby. Different types also come in pink with a bloom that more resembles purple coneflower.
Marguerite daisy's hallmark is that it loves cool weather -- and blooms best in most areas in spring and fall, though it will continue to bloom through the summer in mild-summer areas. Even when it's not in bloom, the dark green, finely cut foliage looks good against just about any light-color flower.
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