Target Launches New Eclectic Home Brand

Opalhouse, Target's newest home brand, is bursting with color and perfect for the homeowner who loves to mix and match styles.
Photo courtesy of Target

Start saving your money now, because Target is launching a new home brand. Opalhouse, coming in April, will debut with more than 1,300 new products in bold colors and unique patterns. Even more impressive, the eclectic-style brand will feature products mostly under $30. Do we have your attention yet?

Homeowners who love to mix and match will love Opalhouse. The new designs are inspired by scenes from the streets of Paris and other cities like Lisbon and Mallorca. We can't get enough of the rich jewel tones and natural fabrics, including those featured on this pile of pretty pillows and blankets. Each pillow is completely unique yet pairs perfectly with the others, no matter which designs you choose. And, yes, that stunning rattan chair is included in the Opalhouse brand. 

Photo courtesy of Target

Target has been making a name for itself in the home decor department lately. In recent years, they've launched successful home brands such as Threshold, Project 62, and Hearth & Hand with Magnolia. Each brand has its own special flair, making sure there's a Target home accessory out there for every customer. Take a sneak peek at the Opalhouse brand below. 

See Target's home brand with Chip and Joanna Gaines.

Photo courtesy of Target

Texture, texture, and more texture. That's what Opalhouse is all about. On top of layering styles and looks, the products themselves come with lots of fun textures to spice up your living areas. In this bedroom, fringe and geometric stitching dress up a white comforter. The shapes are repeated in other Opalhouse products, like the geometric rug, making it easy to pair accents for an eclectic look that still feels cohesive. 

Add even more color and pattern with Designlovefest's collection at Target.

Photo courtesy of Target

One thing that makes Opalhouse stand out from Target's other brands is its collection of original wallpaper. This watercolor design is taken straight from the sketchbooks of Target's designers, who traveled the world in search of global influence for new products. We love the small sampling of wallpaper displayed in this arched shelf; it looks right at home paired with the Opalhouse line's sculpted vase and patterned candleholder.

Photo courtesy of Target

Opalhouse understands that bathrooms don't have to be pristine white. With coral and lavender touches, the new bathroom products liven up an otherwise utilitarian space. Plus, the fun patterns and textures will help you wake up in the morning. The shower curtain, bath mat, hand towel, frames, and small accessories will all be available for purchase.

Photo courtesy of Target

If you're not willing to try an entire room makeover, Opalhouse still has an accessory or two for you. Take this glass pineapple lamp, for example. Its clear base and white shade bear classic styling, but the glimmering gold leaves and a pineapple shape mix in quirky detail. Look for rugs, furniture, baskets, mirrors, pillows, and more with unique travel-inspired details in the Opalhouse lineup.


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