First came Fixer Upper, and the world fell in love with both the modern farmhouse look and the Gaines couple. As they rolled out more greatness, we continued to get more excited. From their paint line to their ever-inspiring Magnolia Journal, they've become a household name.
If you (like the rest of the world) love everything Chip and Joanna Gaines, it's time to get excited again. The couple is releasing a new line at Target. Soon, you'll be able to get Magnolia Home items right at your local Target (making those spur-of-the-moment buys SO much more tempting)! Hearth & Hand with Magnolia will be available in Target stores and online on November 5. We know what we'll be thankful for this Thanksgiving!
Not only are we excited that there will be more than 300 items in the collection—spanning tabletop, home decor and giftables—we're also pumped that these items will support a good cause. As explained in this blog post by Chip Gaines, Joanna is working with Target House, which serves families of children being treated at St. Jude Children's Research Hospital in Memphis. A portion of the proceeds from the new decor line will benefit the hospital.
Products We Love from the New Collection
1. Galvanized LanternsCourtesy of Target
These house-shaped lanterns come in both galvanized silver and black and in three different sizes. Accessorize a shelf or windowsill with one lantern or get the whole set for a glowing display.
2. Cozy Throw BlanketCourtesy of Target
This black and white woven throw looks perfect for snugglign up to in the winter. The green edge stitching adds of a pop of jewel-toned color perfect for any decorating style.
3. Plush PoufCourtesy of Target
A pouf is a decorative surface that also serves as extra seating. This one sports a plaid pattern in classic forest greens, and the leather handle makes for easy moving.
4. Stoneware PitchersCourtesy of Target
The kitchenware collection carries stoneware pitchers in different colors, sizes, and textures. Whether used as a serving piece or as decor, these mix-and-match pitchers work just as well for bouquets as they do a cool glass of lemonade.
5. Embroidered Table RunnerCourtesy of Target
We love this neutral table runner complete with shaggy fringe ends. The color scheme allows it to fit in with any existing decor, and the cross-stitch pattern adds the perfect hint of geometric interest. The collection also has cloth napkins to match.
6. Decorative BowlCourtesy of Target
This natural wood bowl is the perfect vessel for displaying a collection of favorite items. For a display that can change with the time of year, fill it with seasonal fruits, veggies, flowers, or greenery.
7. Galvanized ChargerCourtesy of Target
Nothing finishes a table setting like a trusty plate charger. We love this dual metal option from the new collection—you can dress it up or down based on the rest of the table decor.
8. Candle HolderCourtesy of Target
This candle centerpiece can make a statement all year. Swap out the color of the candle and the accessory in the glass cube to fit the occasion. The candle holder comes in brass and black finishes.
9. StockingsCourtesy of Target
The Hearth & Hand line also carries a Christmas collection, complete with decor, wrapping paper, and ornaments. We love the variety of stockings that feature fun accents like pom-poms, embroidery, and fringe.
10. Advent CalendarCourtesy of Target
Also part of the Christmas collection, this metal envelope advent calendar can be a party of family Christmas traditions. Small gifts and candy fit perfectly in the tiny envelopes, and the sturdy wood base will make this piece hold up year after year.
Magnolia's Other Lines
In case you missed it, the power couple have been expanding their Magnolia Home portfolio with lines of paint, wallpaper, home goods, and even a record-breaking magazine launch. We cannot wait to see what they do next!
A Paint Line
With a color palette based on her trademark modern farmhouse design style, Joanna's partnering with Kilz resulted in a rich collection of interior paints. These two-in-one primer and paints currently come in 25 colors, with more expected to be released soon.
A Wallpaper Line
Early in 2017, Joanna Gaines paired up with York Wallcoverings to release a Magnolia Home wallpaper line. From florals to faux shiplap, these natural wallpaper patterns in a neutral color scheme are a great option for a modern farmhouse look.
The Magnolia Journal
Packed with cozy recipes, personal stories, home tours, and more, The Magnolia Journal launched in 2016 as a stand-alone supplement to the Gaines empire. The lifestyle magazine has since expanded to a subscriber-based publication with a quarterly circulation, with the fall 2017 issue focused on the theme of gratitude.