Unless you're lucky enough to live near an IKEA, you have most likely crossed state borders just to snag some great deals on home accessories or build-it-yourself furniture. Well, that annual road trip is about to get a lot shorter, because rumors are spreading that Amazon will soon sell everyone's favorite Scandinavian brand conveniently online.
In a report from Reuters, IKEA is looking to expand their online market by working with an outside retailer for the first time in the company's history. As of currently, the only way to purchase IKEA products digitally is through their website, which has seen an increase in sales over the past fiscal year.
Inter IKEA Group Chief Executive Torbjorn Loof told Rueters in an interview about plans to test online purchases in 2018. "I leave unsaid on which (platforms), but we will test and pilot, to see 'what does this mean, what does digital shopping look like in future and what do digital shopping centres mean?' " he told Rueters.
While nothing has been confirmed, it seems that Amazon is a sensible choice for IKEA. The online retailer recently announced their own plans for expanding their furniture market as the demand for home furnishings continues to grow. Other digital retailers like Wayfair and Overstock have the upper hand on the home market, so this could be a big step for Amazon.
What do we think about this potential move by IKEA? We will definitely miss the Swedish meatballs, but we are looking forward to making a quick purchase online versus a venturing to the nearest maze-like store. Until more on the matter is announced, we will be filling our Pinterest boards with our ultimate IKEA wish list!
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