Prime Day is officially the new day for deals. If you're a Prime member, you don't even have to wait for the big day.


Mark your calendar for July 16 as this year's Prime Day, the day Amazon offers deep discounts on thousands of products exclusively for Prime members. The catch? You have to be a Prime member to reap the benefits.

Amazon Prime costs $119 annually and offers members exclusive shipping deals, including free same-day and two-day shipping, access to Amazon movies, books and music, grocery delivery services, and a host of other benefits. They're voice shopping technology is making shopping easier in homes and on their app, and a recent partnership with Whole Foods means more deals in-store and online.

Last year's event surpassed Black Friday and Cyber Monday, with hundreds of thousands of discounts. At the time, Amazon said the event was too big for 24 hours – so Prime members had 30 hours to shop. This year, we're expecting a full 36 hours, so you can imagine how many shoppers will stumble into some amazing deals. To fully benefit, sign up for a Prime subscription ahead of time here. Then, make your wish list and watch the daily sales leading up to the event. We'll be watching too, so keep an eye out for our editors' favorites.

You'll want to head to the daily deals page everyday between now and July 16 for a daily check at the deals leading up to Prime Day. Save money even on basic items that rarely go on sale, like shower curtains and standing fans. Last year Prime Members found deals organized by more than 20 of the most-shopped-for themes – from Pet Lovers to Gardeners to Home Chefs, Techies and more.

Amazon Tech plays a big part in Prime Day deals

Prime Day 2017 was the biggest sales event ever for Amazon devices in the U.S. and around the world, including record sales for Echo, Fire tablets and Kindle devices. Last year's most popular purchase was the Echo Dot, and Prime users who were already Echo owners nabbed extra deals by voice shopping Prime Day through Alexa.

You can practice now by asking, "Alexa, what are my deals?", use the Echo to play music, turn on lights, answer questions, and more.

Current Echo List Price: $99.99

Last Year's Prime Day Echo Price: $89.99

Current Echo Dot List Price: $49.99

Last Year's Prime Day Echo Dot Price: $39.99

Instant Pot is still a favorite

During last year's Prime Day, the top-selling kitchen item was an appliance that does it all: The Instant Pot DUO80. This multi-use pressure cooker has become a trending meal saver, and for good reason. It can be used to slow-cook meals faster than a crock pot, cook rice, steam, saute, make yogurt, and warm food, perfect for making dinner with minimal effort after a long day.

Current List Price: $139.95

Last year's Prime Day Price: $89.99

The deals are already starting to roll in. Here's a sneak peek at a few of our favorite picks from this year's bargains that are available at various times between now and Prime Day.

Handmade Gifts Up to 20% Off

Image courtesy of Amazon. 

Take the stress out of holiday gift buying by starting early! This year, avoid the lines and take advantage of Amazon Prime’s collection of unique handmade items. Through July 17, you can snag 20 percent off select handmade gifts for everyone on your Christmas list. We love the stunning variety of items from custom jewelry to pretty kitchen essentials. We won’t tell if you snap up a few things for yourself!


25% off AmazonBasics

Image courtesy of Amazon

If you haven’t been cast-iron cooking, now’s the time to get in on the cooking craze while you can get a cast iron skillet at a discount! Easily transfer food from stove to oven or broiler for a perfect finish cooking in your cast iron skillet. The Pre-Seasoned 12-Inch Cast Iron Skillet is just $18.89.

Prime Pantry: $10 off Orders $40 or More

You’ve heard the buzz around Prime Pantry, but you’ll never really know how great it is until you try it for yourself. Now’s the time to start your 30-day free trial and save an extra $10 on the groceries you need anyway.

Home Decor Up to 30% Off

Image courtesy of Amazon. 

You might spend most of your time outside now, but fall will be here before you know it. Get your home ready to host game nights, dinner dates, and holiday parties with new furniture and home decor.  Now through July 15, Amazon Prime members can snag Rivet and Stone & Beam furniture for up to 25 percent off, plus a variety of additional products up to 30 percent off starting on Prime Day.  That means you can finally buy that beautiful midcentury-modern sofa and a hairpin desk to match.

And don’t forget to switch your light summer sheets for serious bedding come fall! Amazon has a wide selection of bedding on sale, including this gorgeous linen stripe duvet set for just over $100.


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