How to Craft the Perfect Cold Email
It can be intimidating to reach out and ask for help, especially when it's someone you don't know. In Part 2 of her Office Hours with Lilliana Vazquez interview, Birchbox co-founder Katia Beauchamp shares her tips on how to create an unsolicited email that increases your chances of getting a response.
1. Subject Line with Stopping Power
Chances are you're reaching out to someone who has an inbox filled to the brim with unopened messages. You want your note to standout in the crowd with a subject line that piques their interest. The key is to be short and specific.
2. Be Brief
You don't want to drone on and on. Notes that are short and to the point have the best chance of getting answered because they have a clear direction and don't require an extended amount of effort. Remember, time is money. Respect someone else's time and they'll appreciate you for it.
3. Be Specific
When creating a query, you want to ask for explicit advice on something tangible. The more succinct you are in your ask, the more likely it is they'll take the time to answer your question.
See Part 1 of Katia's interview here.
Watch more inspirational interviews from the Office Hours with Lilliana Vazquez video series here.