Chanel Rouge Allure Velvet in La Fascinante ($34). "Matte reds have the richest, most velvety color -- and the most sophistication," says celebrity makeup artist Andrew Sotomayor, who has worked with stars such as Anne Hathaway and Kerry Washington. Lighter complexions look amazing in a cool red (think: something with hints of plum), which gives a nice shot of complexion-brightening color without being too overpowering.
Lip tip: "An easy way to smooth dry, rough lips is to gently exfoliate them with a hot, wet wash cloth," says New York City makeup artist Nicole Bryl.
Tarte Glamazon Pure Performance 12-Hour Lipstick in Fierce ($26). This bright red shade is infused with clay for super staying power, plus mango, shea, and avocado oils that make it go on smooth and keep your lips feeling great. "The vibrant color is great if you want to look a little more dressed up, or you just need one 'accessory' to make a denim and dress shirt look polished," Sotomayor says.
Lip tip: Make your lip look last even longer by dusting your mouth lightly with translucent powder before applying lipstick.
Stila Stay All Day Liquid Lipstick in Tesoro ($22). Warm reds like this one look best on complexions with a green undertone. "This lipstick is creamy and lightweight but highly pigmented," says celebrity makeup artist Brandy Gomez-Duplessis. "It's perfect for the holidays -- one less thing to fuss about."
Lip tip: To give your thin pout a fuller look, Bryl suggests applying lipstick to the center of your lips and then using a brush to blend to the outer edges.
NARS Semi Matte Lipstick in Jungle Red ($26). Fiery reds with a slight golden undertone complement caramel complexions beautifully. This one is semimatte and infused with pout protecting conditioners and antioxidants.
Lip tip: "For an ultra sexy look, line your lips after your lipstick has been applied," Bryl says. "Liner helps to define the lips, makes them appear fuller, and also stops lipstick from bleeding."
Covergirl Queen Collection Lipcolor in Ruby Slipper ($8.49). Sotomayor says that this warm red looks great on its own, or you can top it with a gloss for a little more bang.
Lip tip: Deep, rich hues, like burgundy and brick, make darker skin tones glow. Steer clear of anything super bright, which can seem too harsh and dramatic.
Learn how to make those pretty reds last all day.