Big brows really do flatter every face. Here are the pro tricks to get fullness that looks natural.

By Nina Judar
March 22, 2019

The popular beauty look is also one of the best time-saving beauty hacks. Consider this: Full brows bring balance and proportion to the eyes and face, eliminating the need for a face of makeup. “By defining this one feature, you achieve a wide-eyed effect that usually takes multiple shadows and highlighters on the lid to create,” says Jared Bailey, brow expert for Benefit cosmetics.

Image courtesy of Getty.

The flattering look also erases years off your appearance. “Thin brows can look aging, but fullness is universally youthful—think back to when your brows were untouched and natural,” NYC-based brow pro Sania Vucetaj says. Even if you have thin, overtweezed, or fair brows, scoring impactful arches only requires a few products and a little work. Read on for advice on how to plump up yours.

Minimize Grooming Habits

Back away from that magnifying mirror; thick brows require restraint. Limit yourself to plucking the strays under your arches to maintain a natural shape. The goal isn’t perfection; however, you do want even fullness. “What you’re after is consistent density in the front of the brow that continues through the curve and naturally tapers all the way to the end,” Jared says. To prevent overpruning, remove only a few hairs at a time and step back often to assess your handiwork. As for individual hairs that are noticeably longer than the rest, trim the tips with mini pointed scissors.

Boost Brows with Makeup

The best remedy for skimpy brows or bald spots is to cover the skin underneath with a brow pencil (try Joah's Brow Down to Me Precision Brow Pencil, $8.99). You can also use one to elongate a short tail; the end should align with the outermost corners of the eye and nostril. If bare patches aren’t an issue, simply add volume with a brow mascara, which strokes tinted gel onto hairs just like mascara coats lashes with pigment. For more oomph, opt for a formula that deposits tiny fibers onto hairs.

Consider Long-Term Solutions

Unfortunately, there aren’t any treatments proven to grow brow hair. However, dermatologists often recommend Latisse (a prescription topical that’s FDA-approved for eyelash growth) for off-label use on eyebrows. “It helps thicken hair—a big boost especially for the outer third of our brows, which thin with age,” says Kavita Mariwalla, M.D., a dermatologist in West Islip, NY. The caveat: If you stop using it, the effect wears off. The semipermanent tattoo process known as microblading can last up to three years, but our pros aren’t fans. “Tattoos tend to not stay crisp and lose their color,” Jared says.


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