We asked the pros to weigh in on the top makeup tips for a fresh-faced look.

By Rachel Wermager
Updated February 26, 2020
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Just like how your skin needs an anti-aging regimen, so does your makeup bag. Skin changes over time, for example, many people have oily skin when they're young that becomes very dry when they age. So, it's necessary to change up your makeup routine to accommodate its evolving needs. The skin around the eyes can be especially challenging to work with due to the fact it's prone to fine lines and wrinkles. But don't worry, there are simple steps you can take to give yourself an overall more youthful look. We spoke with top beauty experts for their best makeup tips for aging eyes, plus the products they recommend to flatter creases, hooded eyes, and more.

Credit: J.P. Nodier/Getty Images

1. Pump Up the Moisture

"Good makeup starts with good skincare," says makeup artist Mandie Brice. A healthy and hydrated complexion is a crucial step in optimal makeup application, especially as skin ages and needs more moisture. Apply a moisturizing cream like Mario Badescu Hyaluronic Eye Cream ($18, Ulta) to your eyelids and under eyes before your makeup. Brice says this cream is perfect for during the day as it dissolves instantly into the skin. At night Brice recommends Dr. Hauschka's Eye Balm ($55, DermStore), "It is so thick, creamy and hydrating!"

2. Give Shadow Staying Power

Priming your eyelids is a useful trick to help shadow stick any age, but especially as we get older. "As we age, our eyelids can tend to become a bit more hooded—making it harder for shadow to wear all day without creasing," says Jeniece Trizzino, a beauty expert with Deck of Scarlet. An eyeshadow primer provides the extra assurance that your shadow will stay in place; try out Urban Decay's original Eyeshadow Primer Potion ($24, Sephora), which is a cult classic among makeup-lovers.

3. Skip Powdery Formulas

The formula and finish of your eyeshadow is critical to consider as you age. Brice suggests a matte finish shadow, as ones that are glittery and shimmery often settle into fine lines and wrinkles and accentuate them.

Instead of powder shadows, which can also sink into wrinkles, opt for cream shadows and eyeshadow sticks. A good cream shadow is more hydrating and may also blend better, Brice says. Swipe on Bobbi Brown's Long-Wear Cream Shadow Stick ($30, Sephora) to achieve your look and get the best of both a cream shadow and eyeshadow stick in one.

And when it comes to shadow color? "I don't think there should be any rules when it comes to shadow shades," Trizzino says. "But nudes, soft roses, taupes, and pale browns are traditionally the most flattering colors and can help eyes look wider and brighter." Brice agrees, saying that more mature women benefit from neutral tones to avoid highlighting wrinkles.

4. Make Eyes Look More Awake

Even your eyeliner and mascara can benefit from a change-up. They're the finishing touches to your eye makeup, after all. Trizzino says a 24-hour eyeliner is your best bet to keep it at your lash line without transferring to the upper section of your lid (and ruining your shadow). For a softer look, a cream pencil looks excellent; for a bit more drama, nothing beats a liquid liner.

"Finally, a good mascara will change your life… and your eyes," Trizzino says. She recommends a smudge-proof and transfer-proof formula that has some curling power to help make your eyes look bigger and more open. And your mascara doesn't have to be expensive; find a budget-friendly formula in our top drugstore mascaras to select one that's right for you.

Remember, aging skin doesn't mean you have to shy away from the products you love. With these expert tips, your eye makeup will go the distance—and look amazing—all day long.

Comments (7)

Anonymous
August 30, 2020
Aging Eyes are not 40 years old. PLEASE use models that are 50 or 60 years old. Your tips would be more acceptable. When stories use young models, it makes us 60 plus ladies feel like we are supposed to be dead already.
Anonymous
August 30, 2020
Aging Eyes are not 40 years old. PLEASE use models that are 50 or 60 years old. Your tips would be more acceptable. When stories use young models, it makes us 60 plus ladies feel like we are supposed to be dead already.
Anonymous
August 29, 2020
I find old fashion Johnson's baby soap is a good cleanser and economical. For the eye brows I use a nice soft crayon type brow pencil in soft brown. Looks good with many complexions and hair colors. Black brows tend to look very harsh when aged.
Anonymous
March 21, 2020
Why don't you actually use AGING or AGED women in these video demos???
Anonymous
March 21, 2020
Actually an Eyeliner hack for Aging eyes. Only put liner on UPPER lids. Opens your eyes up and makes your not look so old or hard looking.
Anonymous
July 11, 2019
Elf eyelid primer in clear is the BEST and $2!!!!
Anonymous
July 11, 2019
So after I read all the the suggestions, I came to the conclusion that I need to only spend $100 plus to achieve what will still be a 71 year old eye.