Beauty Trends from the Past 100 Years That Still Work Today
The evolution of beauty trends over the past century is remarkable, but there are many trends that are still beloved today. These are just a few of the many makeup and hair tricks that have stood the test of time.
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1910s: Rolled Updo
Women's updos date back to the era of Marie Antoinette (1700s), but it wasn't until the 1910s that updos became a little less voluminous and more like the updo we know and love today. Low rolled updos, also referred to as princess rolls, can be done at home with the right products. Twisted bobby pins (Newchic Hair Braid Twist Accessory Clip, $2.37 for 3; newchic.com) are perfect for creating a style that holds, especially to those with thicker and longer hair. Pictured: left, An Edwardian era woman; right, Keira Knightley.
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1920s: Bob Haircuts
The 1920s, otherwise known as the era of flapper girls, sparked the start of what we know and love as the bob. Short chops were often paired with pin curls and level with the bottom of the ears. Make it modern with loose, beachy waves that work with your natural texture. You don't need to hit the beach to get those tousled locks, though -- a wavy hair spray (Fekkai Soleil Beach Tousling Spray, $19.99 for 5 oz; bedbathandbeyond.com) will do the trick. Pictured: left, Clara Bow; right, Rachel McAdams.
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1930s: Half-Moon Mani
The half-moon manicure that keeps popping up on celebrities' Instagram accounts has an interesting history. Revlon launched in 1932, becoming the first major nail polish brand. From there, nail art took off. Many women believed that painting the nail beds (close to the cuticle) and the tips were bad for the nail, so they just painted the middle of the nails while keeping the rest bare or clear-coated. Today, we obviously know that with the proper nail care, polishing your whole nail is not detrimental to your nail beds or tips -- but we still love the half-moon look. A dark nail polish is optimal (try Essie's Carry On, $8.49; walmart.com) because it creates a contrast between your nail bed and the polish. Pictured: left, the original look; right, a two-tone moon mani.
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1940s: Bright Red Lips
Bold lipstick is a timeless look that will (hopefully) never go out of style. Lipstick sales skyrocketed in the 1940s -- a Harvard study shows that by 1946, 90 percent of American women donned bold orange and red lipstick. Tip: Applying your lipstick with a concealer brush is a simple way to ensure your coverage is precise. We like Nars Lipstick in Lana ($32; sephora.com). Pictured: left, Betty Grable; right, Rihanna.
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1950s: Bold Brows
Before the 50s, women typically wore softly arched thin brows. In the '50s, women embraced the natural shape of their brows and kept them thick yet distinctly arched. To emulate Marilyn's brows, use a spoolie brush (Benefit, $20; macys.com) to control the hairs and a brow powder (we like bdb Billion Dollar Brows, $17.99; sleekhair.com) will ensure even coverage. Pictured: left, Marilyn Monroe; right, Camilla Belle.
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1960s: Winged Eyeliner
Icons like Audrey Hepburn and Twiggy brought winged eyeliner into the light. Also referred to as the cat eye, this iconic makeup trick gives a sultry style and is flaunted today by women everywhere. Although the winged style is classy and works on anyone, it can be a little intimidating to get right. With the proper eyeliner (try Lancome Artliner, $30.50; sephora.com) and some practice, you'll be donning this look in no time. Tip: Use tape to get a clean line. Pictured: left, Audrey Hepburn; right, Adele.
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1970s: Feathered Curls
Farrah Fawcett is no doubt the global portrait of '70s hair for women. This look isn't about perfect curlicues, either. It is a feathery, fluffy 'do that involves a LOT of hairspray and teasing. A large barrel curling iron would be ideal for this look (1-½ inches). Tip: Hairspray (we like Agadir Argan Oil Volumizing Hairspray, $11 for 10.5 oz; amazon.com) your hair BEFORE you start curling to eliminate a crunchy result. Back comb your curls once you're done to get them big and luscious! Pictured: left, Farrah Fawcett; right, Carrie Underwood.
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1980s: Colored Eyeshadow (Hear Us Out)
Madonna was crazy about colored eyeshadow in the 1980s. Color on the eyelids may seem a little intimidating at first because warm neutrals seem so safe and natural -- but toned down and matched correctly to your eye color, colored eyeshadow can be an easy way to brighten your makeup. Find a palette that combines colors and neutrals (BH Cosmetics Matte/Shimmer Eyeshadow Palette, $16; bhcosmetics.com is a good choice) for blending purposes to make the bolder colors more wearable. Pictured: left, Madonna; right, Dianna Agron.
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1990s: Layered Haircuts
Choppy layers made their mark in the '90s, thanks to the character Rachel Green. To get a toned-down version today, ask your hairstylist for face-framing layers as well as long layers around the back to reduce weight and create movement. To avoid choppy layers from falling flat, work a volumizing mousse, such as L'oreal's Volume Lift Mousse ($15; jet.com), into your scalp from the nape of your neck to the top of your head. Pictured: left, Jennifer Aniston; right, Reese Witherspoon.
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2000s: Sunkissed Skin
The 2000s was the decade of the "fake bake". Faux tanning products were selling in copious amounts, and bronzed red carpet walkers shone in the paparazzi lights. Today, the goal isn't an all-out fake tan, but more of a natural glow. A sunless tanning mist (we like L'Oreal Paris Sublime Bronze Tanning Mist, $9.49; target.com) helps create a healthy shade of bronze. Pictured: left, Britney Spears; right, Ashley Greene.
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