Grombré Is the Stunning Shade Women of All Ages Are Rocking
Gray hair has had a major glow up in the past few years. There was a time when going gray meant you were tired of spending money at the salon. But now, gray hair is a gorgeous shade that women are proudly rocking. One of the trendiest ways people are showing their roots is by going grombré. The term is embraced by those who have gray hair, whether they are just getting started on their journey or have been showing off silvery strands for years now. The Instagram account @Grombre, which celebrates gray hair, has more than 223,000 followers, and the #grombre has nearly 168,000 posts.
“I’ve had quite a few clients inquire about growing out their gray hair lately,” says Ren Yekulis, a colorist at Mixed Co. Salon in Chicago. “In a new, open-minded society that embraces body positivity, women feel more comfortable being their ideal versions of themselves, without being fearful of what others think,” Yekulis says. Deb Rosenberg, assistant vice president of education for Color & Co agrees: “Many women are choosing to take a more natural approach to beauty overall and are accepting themselves, and how they are aging, in a new powerful way,” she says.
Of course, practical, logistic life factors also come into play; time and money are major motivators, notes Rosenberg. “It’s quite freeing for women to not have to commit to hair appointments every four to eight weeks. That’s a lot of time and money that can be spent elsewhere,” adds Yekulis. If you're proudly apart of this trendy gray club, here's what you need to know about caring for your tresses.
Don’t Rush the Process
While transitioning is always a case-by-case situation, as a general rule, slow and steady wins the race. “The most important component to growing out gray hair is patience,” says celebrity colorist Joel Warren, founder of The Salon Project. “There’s no quick fix. Once the hair has been colored, there’s no way to remove that color and get back to the original gray,” he explains. Not to mention that you want to maintain the integrity of the hair. Gray hair tends to be drier and requires a little more TLC (more on that later), so getting overly aggressive isn’t a good move. “Attempting it all in one sitting could be very damaging, and the client may not even get their desired results,” Yekulis adds.
So, how long will the process take? It’s mostly dependent on what color you’re dying your hair. For someone who’s coloring their hair blonde, it’s a much smoother transition, one that can be achieved in a few visits, Yekulis says. But if your hair is super dark? It can take up to a year or two.
Try Highlights and Lowlights
Rather than opting for a single process, solid color to cover up your grays, switch to highlights and lowlights. (Although before we get any further, it’s worth noting that now is the time to get a colorist involved. Even if you’ve been taking the DIY route up to this point, transitioning really requires some professional assistance. Just make sure to wear your face mask when you head to the salon.) “The idea is to blur the line of demarcation between what’s colored and what’s natural,” Rosenberg says. “Highlights will bring the lightness of the gray hair from the top through the lengths, while lowlights will bring the shade of the color-treated hair up to the top,” she explains. At each appointment, you’ll want more and more highlights and fewer lowlights until, ultimately, all of your gray hair has grown in and blended in. The one caveat: If you’re starting with a very dark base color, Yekulis advises first having your colorist lighten the base with a single process—going from dark brown to medium brown to light brown until you’re pretty close to your natural color—and then following the highlight/lowlight protocol.
Consider a Style Change
You’re changing your color, so why not cut your hair, too? The benefits are twofold: Not only is it faster to transition short hair than long hair, Rosenberg says, but it’s also a good distraction as you wait out the awkward transition phase. “A new style takes the focus off the gray hair growing in,” Warren adds.
Treat Your New Gray Hair Right
Gray hair tends to be coarser, drier, and more frizzy, which means there should also be a transition when it comes to what products you’re using, says Warren. Moisturizing shampoos and conditioners are your BFF, like the R+Co Atlantis Moisturizing B5 Shampoo and Conditioner (from $14, Saks Fifth Avenue) and the conditioner ($29, DermStore.) Yekulis also recommends using a mask weekly. Our pick is the amika Soulfood Nourishing Hair Mask ($28, Sephora). The other part of the product puzzle? Gray hair can have a tendency to start yellowing and looking dull, so it’s a good idea to use violet-toned shampoo, says Rosenberg. The purple tint counteracts any unwanted yellow tones, keeping your new silver shade vibrant (talk to your colorist about how often to use it). Try Kérastase Blond Absolu Anti-Brass Purple Shampoo ($35, Sephora).
With this professional advice for making the transition—plus the easiest way to care for your stunning new silver shade—it’s time to go ahead and rock your gray with confidence. #Grombre, here you come.