woman using eco friendly green beauty liquid eyeliner

Go Green with These 6 Eco-Friendly Beauty Products

However you define clean or green for your routine (fewer synthetics, organic, or vegan), it’s never been easier to find your just-right option.
By Erica Metzger
April 06, 2021
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

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This is part of our weekly series Test Drive, where our team of beauty experts demystify products and tools, and explore new techniques IRL.

The beauty aisle is bursting with natural, cruelty-free, and sustainable options from familiar brands and new ones to discover. If you want a one-stop-shop, I love online retailer NakedPoppy's high-tech approach to creating a personalized selection. Take a short quiz on 30-plus attributes (like age, skin tone, hair, and eye color), and the site's algorithm curates your top makeup shades and skincare picks from 20-plus clean brands vetted by chemists.

Green Beauty Products to Upgrade Your Routine

Along with NakedPoppy's top-rated eyeliner, I found a few other must-have items to include in your eco-friendly beauty regimen. Not only are they better for the environment, but they're also quality items you'll love. (I know I do.) Plus, you don't have to spend your whole paycheck on a few new products.

dove refillable deoderant
Credit: Courtesy of Walmart

Refillable Deodorant

Keep the stainless-steel case forever to reload with Dove 0% Aluminum Refillable Deodorant ($10, Walmart) as needed. The chic case is stylish enough to leave out on your bathroom countertop if you have a smaller space.

Buy It: Dove 0% Aluminum Refillable Deodorant Starter Kit ($15, Walmart)

honest beauty melting balm
Credit: Courtesy of Honest Beauty

Face Balm

Founder Jessica Alba created this luxe, fragrance-free moisturizer for sensitive skin. It's especially ideal for a dry complexion (don't forget your neck!) and leaves a beautiful dewy finish.

Buy It: Honest Beauty Calm & Heal Melting Balm ($33, Honest Beauty)

covergirl lash blast
Credit: Courtesy of Ulta


What’s in this volumizing mascara? Argan and marula oil. What’s not? Parabens, sulfates, talc, and mineral oil. Plus, the tube is made from recycled paper.

Buy It: CoverGirl Lash Blast Clean Volume Mascara ($11, Ulta)

milk makeup skin tint
Credit: Courtesy of Sephora

Tinted Moisturizer

This refillable tinted moisturizer combines reef-friendly SPF, hydrating plant oils, and light makeup coverage in 14 shades. Your first purchase is $42, but refill cartridges are just $32.

Buy It: Makeup Sunshine Skin Tint Broad Spectrum SPF 30 ($42, Sephora)

naked poppy eyeliner
Credit: Courtesy of Naked Poppy

Liquid Liner

If you love a crisp cat-eye, this clean liner by NakedPoppy delivers rich, smooth color with plant- and mineral-based ingredients. 

Buy It: NakedPoppy Clean Liquid Liner ($22, NakedPoppy)

jones road eyeshadow
Credit: Courtesy of Jones Road


Have you heard about this new clean line from legendary makeup artist Bobbi Brown? Tap this subtle shimmer on lids for a bright-eyed, no-makeup look.

Buy It: Jones Road Just A Sec Eye Shadow ($26, Jones Road)