Our team of editors and beauty pros tested hundreds of products to find the year's best in beauty. Here are their top picks.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
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When it comes to makeup, more is more. Literally: It seems like there’s no end to the exciting, innovative newbies that come through year after year. (Lip oil! Brow crayons! And that’s just for starters.) But quantity does not equal quality—which is why it can be increasingly tough to pin down what, from the packed arena, actually deserves a place in your makeup bag. That’s where we come in, blending and swatching to determine what stands out.  This year, our judges had high standards, and it shows. We took ease and affordability into account, not to mention how well each makeup product suited a variety of skin tones and concerns. Because the best makeup out there should (and, we found, does!) work for all, enhancing eyes, cheeks, and lips for each and every person.

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laura geller primer
Credit: Courtesy of Laura Geller

Best Primer

Primers, which typically smooth skin and help makeup stay put, are often considered nice to have, but not a necessity. That’s not the case with this formula, which has a subtle, brightening tint and makes makeup application easy. One tester even swapped it in for her usual foundation.

Buy It: Laura Geller Anti-Aging Skin Perfecting Primer ($34, Laura Geller)

pat mcgrath labs concealer
Credit: Courtesy of Sephora

Best Concealer

Dark circles and blemishes are no match for this concealer, which offers full coverage with a weightless feel. It’s easy to blend in with a finger or brush, outlasts sweat and oil, and is also available in 36 shades—covering a comprehensive range of skin tones to offer the right shade for all.

Buy It: Pat McGrath Labs Skin Fetish Concealer ($32, Sephora)

loreal paris foundation
Credit: Courtesy of Ulta

Best Foundation

Skincare meets makeup in this hardworking foundation. The lightweight liquid formula contains a hydrating serum for all-day hydration, vitamin B3 to brighten skin, and even SPF 50 to defend skin against sunlight. Another bonus: It won’t settle into fine lines and wrinkles during the day.

Buy It: L’Oréal Paris Age Perfect Foundation ($16, Ulta)

clinique lipstick
Credit: Courtesy of Ulta

Best Lipstick

Neutral is a relative term, so Clinique factors in your foundation shade to determine three lip colors to flatter your skin tone.

Buy It: Even Better Pop Lip Colour Foundation ($20, Ulta)

chapstick hydration
Credit: Courtesy of Target

Best Lip Balm

Testers raved about this multitasking balm with hydration, color, and sunscreen. This formula contains plant oils, shea butter, and mineral SPF.

Buy It: ChapStick Complete Care Total Hydration Moisture & Tint & SPF 15 ($7, Target)

mary kay lip gloss
Credit: Courtesy of Mary Kay

Best Lip Gloss

Mary Kay's lip gloss delivers tons of shine and moisture without a sticky finish. Plus, it comes in 14 shades.

Buy It: Mary Kay Unlimited Lip Gloss ($16, Mary Kay)

kosas lip oil
Credit: Courtesy of Sephora

Best Lip Oil

This isn’t your average lip shine. This clean-beauty upgrade is made with hyaluronic acid and avocado oil to hydrate and soften lips throughout the day. It delivers shine without being sticky, and its long-wearing tint means you don’t have to worry about touching up the color.

Buy It: Kosas Wet Lip Oil Gloss ($27, Sephora)

cover girl blush
Credit: Courtesy of Target

Best Blush

This bold drugstore blush doesn’t skimp on pigment. A swipe on the apples of your cheeks deposits long-lasting color. It comes in three shades.

Buy It: CoverGirl TruBlend So Flushed Blush ($8, Target)

eyelash curler
Credit: Courtesy of Saks Fifth Avenue

Best Eye Lash Curler

This curler can quickly and painlessly curls lashes, thanks to thoughtful design details like the thick, angled bumper pad.

Buy It: Jenny Patinkin Lazy Perfection Lash Curler ($24, Saks Fifth Avenue)

brow crayon
Credit: Courtesy of Target

Best Brow Crayon

Like a brow pencil but even easier to wield, this chunky crayon allows you to sketch on tiny “hairs” quickly and with ample control. It even packs tiny fibers that add subtle fullness, while the color delivers instant definition and color to fill in any sparse patches.

Buy It: Maybelline New York Brow Extensions Crayon ($8, Target)

bare minerals mascara
Credit: Courtesy of Macy's

Best Mascara

This mascara from BareMinerals is infused with a plant-based serum for full, lush lashes. Testers loved the paddle brush applicator.

Buy It: BareMinerals Strength & Length Mascara ($22, Macy's)

flower beauty eye liner
Credit: Courtesy of Ulta

Best Eye Liner

This choice is a shimmery liner that can be smudged out as an eye shadow. It's available in three versatile shades.

Buy It: Flower Beauty Blendable Liquid Kajal ($10, Ulta)

eyeshadow
Credit: Courtesy of Ulta

Best Eye Shadow

Experimenting with an eye look should be fun, not expensive. These affordable, mini palettes come in eight colorful combos with matte and shimmer options.

Buy It: e.l.f. Bite-Size Eyeshadow ($3, Ulta)

it cosmetics setting spray
Credit: Courtesy of Sephora

Best Face Mist

Testers called it a game-changer for keeping makeup in place and leaving skin super hydrated. Spritz on bare skin to prep, after makeup to set or as an instant refresher mist throughout the day.

Buy It: It Cosmetics Your Skin But Better Setting Spray ($28, Sephora)

essie nail polishq
Credit: Courtesy of Target

Best Quick Dry Polish

If you’re not a DIY manicure convert, you might become one with this extra convenient formula. All you need are two coats—so, no topcoat or base—and just a minute for it to dry. The angled brush makes application comfortable and easy, and one tester reported that her manicure went nine days without chipping.

Buy It: Essie Expressie Nail Polish ($9, Target)

sally hansen nail polish
Credit: Courtesy of Target

Best Clean Nail Polish

Natural nail polishes have gone mainstream with Sally Hansen’s vegan, plant-based collection. It’s free of 16 questionable chemicals yet doesn’t sacrifice results: It offers impressive coverage and respectable wear time for a clean formula. And in a range of 30 colors, it’s guaranteed that you’ll find a shade you like.

Buy It: Sally Hansen Good Kind Pure ($7, Target)

olive and june dry drops
Credit: Courtesy of Olive & June

Best Drying Drops

Drying drops are applied after top coat to, well, help speed nail polish drying time. All you need to do is apply the product after your last coat. And this one works. It "significantly cuts down drying time and makes at-home manis a breeze," says one tester. The tube packaging makes it easy for transport so that you can use it for DIY and in-salon manicures alike.

Buy It: Olive & June Dry Drops ($10, Olive & June)

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