Sam Lauron Sam Lauron is a freelance writer who specializes in lifestyle topics. When she isn't writing, you can find Sam thrift shopping or listening to a true-crime podcast. Her work has appeared in Real Simple, People Magazine, Travel+Leisure, and InStyle.After a beginning in public relations and marketing, this Austin, Texas, native began freelance copywriting for Rank & Style and founded Movers + Makers, a platform dedicated to motivating people pursuing a creative life.Sam found a home with EASTside Magazine, an Austin publication where she wrote for almost six years. While there, she wrote on travel, art, fashion, and lifestyle topics. She particularly enjoyed writing long-form features and interview-based articles.Her appreciation of in-depth features led to a current position as blog lead writer for Austin Design Week.Sam also works as a freelance content writer and has established herself as a go-to source for creative brands, marketing teams, and B2B companies who are looking for a writer with SEO strategy knowledge. She writes guides, editorial articles, thought leadership articles, SEO-driven blog posts and marketing resources. About Better Homes & Gardens Better Homes & Gardens, a Dotdash Meredith Brand, is the only iconic home brand with a 100+ year history of providing trustworthy and achievable ideas for all doers and home-enthusiasts. We are the go-to resource for fresh takes on home, food, and gardening—inspiring people to bring their dreams to life at home on special occasions and every day. BHG reaches 45 million readers each month. Learn more about us and our editorial process.