Carly Totten

Experience

Carly Totten joined Dotdash Meredith as an eCommerce writer specializing in fashion and home in 2021, but she has been building her expertise for more than a decade.

Prior to joining the eCommerce team, Carly served as a project manager and copywriter for the retail technology app Shopkick. During her tenure, she worked on design and written content for leading brands, including Kimberly Clark, Lego, Mars, and Unilever, for products launching in national grocery stores, Target, and Walmart. In addition, Carly contributed to and ran Shopkick’s business-to-consumer blog.

Carly’s career launched almost a decade before joining Shopkick. In 2011, she graduated summa cum laude from Rider University in New Jersey where she earned her B.A. in journalism and event planning. In order to combine both interests together, Carly launched her career by interning at Brides Local Magazines as a college senior. She would later become a freelance writer for the print team before returning years later as a contributing eCommerce writer for Brides.com. Carly also served as an expert wedding writer for The Spruce.

While building her writing career, Carly simultaneously served as a wedding planner and stylist. She has continued to work with couples who are currently planning luxury weddings throughout the Philadelphia region, and she counts her hands-on experience as one of the best ways to create truthful, relatable content for others navigating the wedding planning process.

Upon joining Dotdash Meredith in 2021, Carly continued to rely on her relatable and conversational writing style as she started to share newsworthy fashion and lifestyle finds with readers on Better Homes & Gardens, InStyle, People Magazine, Real Simple, and Travel + Leisure. After identifying her most successful stories as those highlighting pieces she purchased at Target, cozy home decor, and usable Amazon finds, she transitioned into specializing in home eCommerce content.