Title: Ecommerce Writer
Education: Rider University
Location: Philadelphia, PA
Expertise: Clothing, Target, Home, Bedding, Wedding planning

Carly Totten joined Dotdash Meredith in 2021 as an eCommerce writer. She specializes in curating fashion and lifestyle content for Better Homes & Gardens, InStyle, People Magazine, Real Simple, and Travel + Leisure. Prior to joining the eCommerce team, Carly contributed wedding planning and style content to The Spruce and Brides, respectively. She earned her roles as an expert contributing writer after spending a decade planning and designing weddings for couples getting married in Philadelphia and the surrounding suburbs.

Highlights:

- Began contributing lifestyle content in 2011.
- Spent a decade working in the wedding industry as a planner and stylist.
- Previously wrote for The Spruce and Brides as an expert.

Experience

Carly Totten joined Dotdash Meredith as an eCommerce writer specializing in fashion and home in 2021, but she has been building her expertise for more than a decade.

Prior to joining the eCommerce team, Carly served as a project manager and copywriter for the retail technology app Shopkick. During her tenure, she worked on design and written content for leading brands, including Kimberly Clark, Lego, Mars, and Unilever, for products launching in national grocery stores, Target, and Walmart. In addition, Carly contributed to and ran Shopkick’s business-to-consumer blog.

Carly’s career launched almost a decade before joining Shopkick. In 2011, she graduated summa cum laude from Rider University in New Jersey where she earned her B.A. in journalism and event planning. In order to combine both interests together, Carly launched her career by interning at Brides Local Magazines as a college senior. She would later become a freelance writer for the print team before returning years later as a contributing eCommerce writer for Brides.com. Carly also served as an expert wedding writer for The Spruce.

While building her writing career, Carly simultaneously served as a wedding planner and stylist. She has continued to work with couples who are currently planning luxury weddings throughout the Philadelphia region, and she counts her hands-on experience as one of the best ways to create truthful, relatable content for others navigating the wedding planning process.

Upon joining Dotdash Meredith in 2021, Carly continued to rely on her relatable and conversational writing style as she started to share newsworthy fashion and lifestyle finds with readers on Better Homes & Gardens, InStyle, People Magazine, Real Simple, and Travel + Leisure. After identifying her most successful stories as those highlighting pieces she purchased at Target, cozy home decor, and usable Amazon finds, she transitioned into specializing in home eCommerce content.

Carly Totten is a devotee of wearable fashion and home decor, and she is known for highlighting her latest cozy finds, including clothing, bedding, and travel accessories. Carly has honed her experience over the past decade where she has contributed to a dozen national publications as an expert lifestyle source.

Education

Carly Totten graduated summa cum laude from Rider University, which is located in Lawrenceville, New Jersey. While earning her Bachelor of Arts degree in journalism, Carly chose to minor in event planning. An internship with Brides Local Magazines during her senior year of college combined Carly’s interests in writing and event planning together and simultaneously launched her career. For more than a decade, Carly has been published in dozens of Philadelphia and national publications as a wedding and lifestyle expert.

About Better Homes & Gardens

Better Homes & Gardens, a Dotdash Meredith Brand, is the only iconic home brand with a 100+ year history of providing trustworthy and achievable ideas for all doers and home-enthusiasts. We are the go-to resource for fresh takes on home, food, and gardening—inspiring people to bring their dreams to life at home on special occasions and every day. BHG reaches 45 million readers each month. Learn more about us and our editorial process.

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