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1. Break up achiote into a bowl. Combine with garlic, 1 tablespoon of the lime juice, the paprika, cumin, a pinch of cayenne pepper, and kosher salt to taste. Thinly slice chicken horizontally. Add to garlic-lime mixture, stirring to coat. Cover and refrigerate for 30 minutes. Meanwhile, prepare Chipotle Crema.
2. Preheat grill to high. Remove chicken from marinade and place chicken on the greased grill rack. Grill chicken 3 to 4 minutes per side until done and well-marked. Transfer to a plate. Drizzle remaining lime juice onto chicken. Drizzle cut sides of rolls with olive oil. Grill rolls for 1 minute. Turn; grill 30 seconds more. Spread cut sides of rolls with Chipotle Crema. Layer grilled chicken, tomato, onion, avocado, lettuce, and cheese inside rolls.