The 1920s: Roaring Urban Advancements
1922: Better Homes and Gardens magazine launched under the name Fruit, Garden and Home.
1924: First National Magazine Cooking Contest Introduced The magazine's name changed to Better Homes and Gardens, featuring the Cook's Round Table where readers shared their favorite recipes.
- A $5 prize was awarded for the best recipe received each month.
- There were 20 $1 prizes for the runners-up.
- All winning recipes were published in Better Homes and Gardens.
1928: Testing-Tasting Kitchen Built Years of planning and development were needed to create a space that mirrored the size and functionality of a standard American home kitchen.
Some Testing-Tasting Kitchen features:
- cupboards near the refrigerator
- stools that turned into stepladders
- countertops at waist level
Recipe Writing Revolution
- In the '20s, a recipe for Raspberry Currant Pie would have read, "Add one cup of raspberries to three cups of ripe currants and bake in two crusts. Serve plain or with whipped cream."
- The Test Kitchen filled in the missing information with level measurements for all parts of the recipe and more precise, descriptive methods.
The 1930s: The Crash, Dust Bowl, Depression
1930: First Edition BHG Cookbook. My Better Homes and Gardens Cookbook was a new kind of cookbook:
- Ring binding, so it would lie flat on a countertop
- Tab dividers for easy navigating
- Combined advantages of a book and a recipe card file
"what's for dinner?"
1932: The New MixMaster was tried out in the Test Kitchen
1932: An article "Six 20-Minute Dinners" was published in Better Homes and Gardens
1933: The Test Kitchen seal first appeared in the Prize Tested Recipe Contest.
1935: My Better Homes and Gardens Cookbook changed its name to the New Cook Book.
1935: The Test Kitchen seal made its first cookbook showing.
1939: Pomegranate seeds were introduced to the American public in a recipe for Citrus-Avocado Salad.