How Marshmallow Peeps Are Born
Where your favorite yellow and pink Easter treats come from.
Have you ever wondered which came first, the marshmallow or the Peep? Well, we've got the answer. Follow along on our tour of the Just Born, Inc., candy plant in Bethlehem, Pennsylvania, and you'll know a lot more about those cute little chick and bunny peeps that show up in your Easter basket every year.
Just Born, Inc., produces 1.2 billion marshmallow goodies each year for all occasions -- that's a heap of Peeps. Chicks and bunnies are the most popular shapes and are made year-round at the plant.
4. Peeps Are Made
No photos are allowed of the machinery that actually pumps the marshmallow into the right shape. That's top secret. We can tell you that it's basically the same technology that was developed in the 1950s by the Just Born company.
6. Recycling the Sugar
The sugar-coated candies slide off a solid conveyor belt on to a grated one that lets extra sugar fall through. That sugar will be reused.
In 1953, Peeps were made by hand with a pastry tube. Making one Peep took about 27 hours. Today, Peeps can be made in just six minutes.
Peeps chicks come in five colors, listed here in order of popularity: yellow, pink, lavender, blue, and white.
Just Born is named for Sam Born, who grew up in Russia and came to America in 1910. He started his business with a small candy shop in New York City. The company's headquarters has been in Bethlehem, Pennsylvania, since 1932.