Trend: Supermarket Nutrition Counseling
Try-it Rating: 5/5
Most of us grasp the basics of healthy eating. But in the grocery store, where it's common to find 20 varieties of sliced bread, the best choices aren't always clear. In response, some supermarkets are staffing up with nutrition experts who can offer shoppers free guidance in filling their carts.
For example, the Midwestern chain Hy-Vee now employs registered dietitians in nearly all of its 235 stores. ShopRite has staff dietitians in stores across four states, with an expansion planned this year. Kroger recently rolled out a pilot program in some Kentucky stores. While each chain operates a bit differently, ShopRite's approach is typical. "You can make an appointment for a longer one-on-one session or pop in and ask a quick question, like how much fiber you need," explains Natalie Menza, R.D., a corporate dietitian for the chain.
"With so much misinformation out there, this is a great service," says Dee Sandquist, R.D., a spokesperson for the Academy of Nutrition and Dietetics. "And if you have a health issue that requires a special diet, having an R.D. in the store can be invaluable." Menza notes that ShopRite's dietitians must meet strict certification criteria and are not beholden to brands. "If we recommend a product, it's because we believe it's good," she says.
Continued on page 3: Minimalist Sneakers