A survey conducted by the National Retail Federation (NRF) reports that 54 percent of consumers plan to buy a Halloween costume this year. Here are six of the top 20.
The most popular Halloween costume for kids this year will be Spider-Man, according to the NRF 2004 Halloween Consumer Intentions and Actions Survey. NRF President and CEO Tracy Mullin said, "With the popularity of Spider-Man this year, it's easy to see how frequently children take their cues from pop culture."
The bespectacled student wizard's spell over Halloween remains strong this year and so does his popularity among the school-aged set. All it takes is a long, black robe or a black cape over black pants and a black top.
Firefighters fit under the category of everyday heroes, including police officers, doctors, and nurses. Ever since 9/11, they've been popular choices for Halloween, and this year will be no exception.