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Forming perfect pyramids, firs bring a bit of mountain magnificence to urban and suburban gardens. This family of long-lived evergreen trees is valued for soft needles, graceful branches, and strong fragrance. It's no wonder that fir cultivars are frequently chosen by the American Conifer Society as Conifer of the Year. Balsam, Fraser, and noble firs are popular Christmas trees. All firs feature upright cones; some, including the Korean fir, have ornamental cones.