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Beautyberry is one shrub that's really earned its common name. In fall, the plant becomes a showstopper thanks to its clusters of small violet-purple fruits. The bright color stands out, especially after the plant loses its leaves. The fruits develop from summer's clusters of small pink flowers and may attract several species of birds to your yard.
Beautyberry blooms on fresh growth, so if you need to prune it, the best time to do so is late winter or early spring. In the coldest areas of its range, it's sometimes grown like a perennial in that the stems die back to the ground every year and are replaced by new shoots in the spring.
This adaptable shrub blooms well in full sun or part shade and is relatively drought tolerant.