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Beautyberry is one shrub that's really earned its common name. In fall, the plant becomes a showstopper thanks to its clusters of small violet-purple fruits. The bright color stands out, especially after the plant loses its leaves. The fruits develop from summer's clusters of small pink flowers and may attract several species of birds to your yard.

Beautyberry blooms on fresh growth, so if you need to prune it, the best time to do so is late winter or early spring. In the coldest areas of its range, it's sometimes grown like a perennial in that the stems die back to the ground every year and are replaced by new shoots in the spring.

This adaptable shrub blooms well in full sun or part shade and is relatively drought tolerant.


Part Sun, Sun



From 3 to 20 feet


From 4 to 8 feet wide

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how to grow Beautyberry

more varieties for Beautyberry

American beautyberry
American beautyberry
Callicarpa americana is a handsome, North American native plant. It bears pretty lilac flowers in the spring followed by clusters of purple fruit later in autumn. It grows 3-5 feet tall and wide. Zones 6-10
Mexican beautyberry
Mexican beautyberry
Callicarpa acuminata bears clumps of wine-red berries in the late summer and fall. It grows 6- 8 feet tall and wide. Zones 8-10
'Profusion' Beautyberry
'Profusion' Beautyberry
Callicarpa bodinieri 'Profusion' offers dark green leaves, pale pink summertime flowers, and rich purple fruits in autumn. It grows 10 feet tall and 8 feet wide. Zones 6-8
Purple beautyberry
Purple beautyberry
Callicarpa dichotoma offers bright green leaves, pink summertime flowers, and bold purple fruits in September and October. It grows 4 feet tall and wide. Zones 6-8
'Welch's Pink' beautyberry
'Welch's Pink' beautyberry
Callicarpa americana 'Welch's Pink' gets its name from its pink midsummer flowers and bright pink autumn berries. It grows 3-6 feet tall. Zones 6-10

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