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Looking like a tiny daisy, in England this plant is known as lawn daisy because it grows so short and so dense that it's a weed in lawns, albeit a beautiful weed.
Technically a perennial, English daisy is usually best treated as a biennial (it takes two years to bloom and then dies in the fall) in the South and an annual in the North. Plants survive down to about 10 degrees F so they can be planted in the fall in the South for early-spring bloom. In cool climates, such as England and the Pacific Northwest, they'll bloom from spring planting until summer heat arrives.