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Amaryllis is an easy bulb to grow. Its enormous cluster of trumpet-shape blooms may require staking to keep them upright, but blooms may last for up to 6 weeks. Keep the plant cool (60-65 degrees F) while in bloom but slightly warmer at other times when it is actively growing. It needs bright light and evenly moist soil, except when it is dormant. Force the bulb to go dormant in late summer or early fall by withholding water and placing it in a cool, dry location for a couple of months. Resume watering and move it to a warm spot to force new growth.