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Choosing a Floral Designer

An organized and creative floral designer will ensure that your wedding flowers complement your style and enhance the mood of your event.

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A Perfect Match

Though choosing your floral designer doesn't require the same intense discernment that you employed in choosing your mate, it's important to seek out a professional you'll enjoy working with. Begin searching for a floral designer nine to 12 months before the big day. It's imperative to start early, as it takes time to interview potential candidates. Searching for a designer several months in advance also increases the likelihood that the designer you select will have time for your event.


Do Your Homework

Before searching for a floral designer, think about what role you want flowers to play at your wedding. Would you like the flowers to add a fun, festive tone to the event, or would you like them to play an elegant, classic role? Zero in on your floral style by taking the quiz below.

Ask friends and relatives to suggest their favorite floral designers in the area. Go to the Internet and search for designers other brides recommend -- bridal chat rooms are a great resource for referrals. After you collect a list of candidates, learn more about their floral styles by reviewing their Web sites and visiting their studios. If you like what you see, you'll most likely be pleased with the designs they create. Narrow down your list of potential candidates to two or three designers whose styles you admire and think might fit well with the tone of your wedding.


Set Up a Meeting

After you've done the initial preparation, set up consultations with your top two or three floral designers. It's helpful to know some details about your event before meeting with potential designers. Confirm the venue and date of your wedding prior to the meeting. Also, bring along swatches of the bridesmaids' dresses because they can help determine a floral color scheme.

Be prepared to ask your floral designer questions (see a list on the next page) to get your conversation started. If possible, talk to the person who will create the designs the day of your event.


Chemistry Is Key

Do you feel comfortable talking to the designer and sharing your ideas? Do you like the ideas he or she is proposing? If so, you probably have a good match. If not, you'll have a hard time communicating throughout the process, which may lead to disappointment in the end. Remember to discuss your budget. If the designer won't give you an idea of the cost, think twice about working with that person. A great designer will work within your budget and give you an estimate of the total cost.

Tip: If you have trouble envisioning an arrangement your floral designer proposes, ask him or her to make a sample. You'll rest easy knowing exactly what your wedding day arrangements will look like.


Continued on page 2:  Interview Questions

 

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