Written on November 25, 2009 at 6:01 pm , by Justin W. Hancock
I just read in an e-mail newsletter that car maker Toyota (manufacturer, actually, of my own car), has a “biotechnology and afforestation” wing that’s in the “greenification business” (terms from their Web site).
I think that’s pretty cool of them — and smart marketing. And I was blown away that they said they’ve bred a handful of plant varieties (including a couple of types of salvia) that do a better job of absorbing some types of air pollution than non-hybridized counterparts.
And it has me thinking….as a gardener, it’s changed the way I think about the company.
What about you? Would hold a more favorable view of a car company for supporting gardening like that? Or given what automobiles do to the environment, do you feel that this kind of thing is a necessity and not worth bonus points? Or does it seem like just another marketing ploy to you?
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