BHG Style Spotters

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Behind-the-Scenes with Stylemaker Sonia Kashuk

As a makeup artist and entrepreneur, Sonia Kashuk made it her goal to provide high-quality beauty products at a budget-friendly price. With her cosmetics and makeup brushes available at Target for the past thirteen years, Kashuk has succeeded in making luxury available to all customers. We recently talked to Sonia about her classic style and what inspires her successful makeup line.


What’s the scoop on your new brushes at Target? Each season I do Brush Couture Brush Sets showcasing seasonal trends and I felt that plaid was going to be a strong statement for fall. Plaid is so classic, but when applied to brushes it felt so fun – everyone in my office loved it!  (Sonia Kashuk, Brush Couture Five-Piece Brush Set, $14.99 Target,


Favorite App: The Fancy, because it allows me to see what people are referring to as new and different products. It keeps me on the pulse of what’s of the moment, what people are liking, and where consumers’ interests are.  All of these things are key to creating chic, fashionable items at a great price point.


Favorite tunes to listen to while on your 5-mile walks: Kanye West’s “Gold Digger”, some Rihanna and Adele.


What’s your style wisdom? Always buy pieces that transcend the test of time. For example, I have a few Manolo’s in my closet that are a decade old and they work year after year after year.


How would you describe your personal style? Classic with a twist that creates a personal style.


Best way you spend $50: On my brand at Target, $50 can get you a makeup bag of products including the case!


What inspires you? Living and keeping my eyes open to every possible detail.


What’s your hidden talent? Finding talent.


What does style mean to you? Comfort and confidence.


Read more about Sonia Kashuk in the September issue of Better Homes and Gardens on sale at newsstands now!



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