About the Best New Product Awards
Over 70,000 consumers participated in an independent research study conducted by BrandSpark International and Better Homes and Gardens. These consumers selected the 25 most appealing and innovative new household products of 2015. Check them out today!
Best New Air Freshener
Febreze Sleep Serenity Moonlit Lavender Air Effects
"The smell of lavender really helps create a relaxing atmosphere before going to bed." - Robert T.
Best New Automotive Air Freshener
Yankee Candle Smart Scent Vent Clip
"I love Yankee Candle products, so purchasing this new vent clip for my car was an easy decision. My car smells great and every passenger compliments the scent." - Lisa S.
Best New Bath Tissue
Quilted Northern Ultra Plush Bath Tissue
"The tissue is nice and thick. It is made by a brand that I've used for years." - Trish W.
Best New Cat Food
Friskies SauceSations Chicken & Turkey Dinner in Cheesy Sauce
"It's the only food my cat will eat, and I have tried many." - Carolyn S.
Best New Cat Litter
ARM & HAMMER Clump & Seal Cat Litter
"Trusted brand providing great quality litter. We have three cats and have always loved the A&H products for their odor control and clumping." - Betsy G.
Best New Convenience Cleaning
Clorox Disinfecting Wipes, Tub & Shower
"Easy, fast, no buckets and rags to wash. Good smell. Great for fast clean up." - Linda S.
Best New Dish Soap
Dawn Hand Renewal with Olay Beauty
"I love, love, love the smell of it. It's fantastic. Plus, it doesn't irritate my hands (I have sensitive skin and don't use gloves when I wash dishes). Also it cleans dishes very well and cuts through the grease." - Jeanette R.
Best New Dishwasher Detergent
Finish Powerball Tabs Power and Free Dishwasher Detergent
"Great cleaning product." - Suzanna C.
Best New Dog Dental Health
Milk-Bone Brushing Chews
"Great for dental hygiene of dogs and cuts down on bad doggie breath." - Janet L.
Best New Dog Food
BLUE Wilderness Rocky Mountain Recipe – Wild Boar
"Healthy ingredients for my pets." - Hayley K.
Best New Dog Treats
BLUE Kitchen Cravings Chicken Meatballs
"All natural ingredients." - Joe D.
Best New Dryer Fabric Softener
all Free Clear Dryer Sheets
"Great quality from a brand I trust and designed specifically for sensitive skin." - Vanessa R.
Best New Flea & Tick Control
"Easy to give with good effectiveness." - Lori H.
Best New Floor Cleaner
Pledge FloorCare Multi-Surface Concentrated Cleaner
"A little goes a long way because it is concentrated. I like the way it cleans and smells." - Robin S.
Best New Floor Cleaning Appliance
Swiffer BISSELL SteamBoost
"It does two things at once. It steam cleans the floor and if you use a scented Swiffer pad it adds a pleasant scent to the air." - Cheryl D.
Best New Floor Cleaning Tool
Swiffer Sweep & Trap
"You do not have to get your hands dirty." - Natalie K.
Best New Household Environment Appliance
Dyson Air Multiplier AM07 Tower Fan
"It is very safe, remote, different and great airflow. Portable and quiet. Very good around children and pets. Gives out a great amount of air for such a small product." - Jill D.
Best New In Wash Scent Booster
Downy UNSTOPABLES Dreams In-Wash Scent Booster
"I love how fresh my laundry smells after using this product. It is easy to use." - Marilyn M.
Best New Laundry Stain Remover
Clorox Smart Seek Bleach
"Got stains out of white shirt without bleaching the black design printed on shirt. Amazed the shirt wasn't ruined. Looks brand new again." - Nicole M.
Best New LED Light Bulb
Cree 100-watt LED Light Bulb
"The bulb turns on instantly and is nice and bright." - Sharon C.
Best New Liquid Fabric Softener
Ultra Downy Infusions Sweet Dreams Liquid Fabric Softener
"The quality of the product left no doubt that I would like this product." - Joy A.
Best New Liquid Laundry Detergent
ARM & HAMMER Plus OxiClean Ultra Power Laundry Detergent
"I love Arm & Hammer brand laundry detergents. This one has a bonus - stain fighters included! I feel like it's sort of a safety net for the clothes that have stains that I don't catch before throwing them in the washer." - Gerberta B.
Best New Paper Towel
Bounty Paper Towels
"It is absorbent. I use a lot of paper towels and it works the best." - Cyndy H.
Best New Single Dose Laundry Detergent
Tide Pods Free & Gentle
"Dye free, no smell. Cleans very well. Doesn't cause any skin irritation." - Lourdes E.
Best New Toilet Cleaner
Mr. Clean Magic Eraser Toilet Scrubber
"Magic eraser! That stuff works!" - Sheri B.
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