Zone 7 is too cold for Cyclamen persicum, which is commonly called florist's cyclamen. It is used as an ornamental indoor plant, although it is perennial in nature and can be grown outdoors in Zone 9 or warmer, such as mountainsides in Hawaii or some northern Mediterranean regions (never cold, but not extremely hot either.) It needs a rich, loamy, shady location when grown outdoors. As a houseplant it prefers cool temperatures (50-65 F) and a bright location such as a sunroom, greenhouse, or conservatory. When given these conditions, it can bloom for a couple of months.